Who is using Twitter and how... The study

Edison Research and Arbitron - This study presents three years of tracking data from a US representative telephone survey (via landline and mobile phone) of 1,753 Americans, and was conducted in February 2010.

Highlights of the study include:

• Awareness of Twitter has exploded from 5% of Americans 12+ in 2008 to 87% in 2010 (by comparison, Facebook’s awareness is 88%)

• Despite equal awareness, Twitter trails Facebook significantly in usage: 7% of Americans (17 million persons) actively use Twitter, while 41% maintain a profile page on Facebook.

• Nearly two-thirds of active Twitter users access social networking sites using a mobile phone

• 51% of active Twitter users follow companies, brands or products on social networks…


Have a look at Edison Research Tom Webster webinar:
(you can skip the first part and directly go to 7'50…)

Twitter Usage in America 2010 from Tom Webster on Vimeo.