Magento 1.3 Sales Tactics Cookbook
Optimizing images for search engines
Using title prefix or suffix to add the store name to page titles
Configuring Magento to automatically refresh the site map
Placing Products on Shopping Sites
Placing products on shopping sites: One at a time
Uploading products to Google Base
Driving Visitors to Your Product Pages
Adding a products block to a landing page
Making the Sale by Optimizing Product Pages
Adding videos, links, and other HTML to product pages
Telling a story with product images
Changing the layout of a product page
Advertising free shipping in the shopping cart side block
Offering and Advertising Promotions
Creating a shopping cart price rule and coupon
Customizing transactional e-mails: Enable customers to opt into receiving newsletter
Automatically signing up customers for the newsletter
Moving the newsletter subscribe block to the right column
Enabling customers to publish their wish list with an RSS feed
Choosing the social networking site
Customizing transactional e-mails
Internationalization is more than a new language
Website, store, store view: What's the difference?
Creating a new website/store/store view
Setting up your international website/store/store view under a separate URL
Enabling and translating your products for the international store view
Translating CMS pages (Front page, About Us, Customer Service, and so on)
Translating transactional e-mails
Setting the currency for your international store
Having a grand opening sale for your international storefront
The customers are the difference
Using the same storefront for wholesale and retail customers
Creating a CMS page explaining conditions for becoming a wholesale customer
Creating a static block, and adding it to your catalog pages
Creating a customer group and assigning customers to the wholesale group
Creating a tax rule that removes sales taxes for wholesale customers