The Business Benefits of CRM Technology
Small and Mid-Size Businesses: The Good, the Bad, and the Ugly
What is Customer Relationship Management?
What Will a CRM Do for my Business?
How Will This Book Help Me Get the CRM That Fits my Business?
Our Case Study: RayDoc Carpets, Doors, and Windows
One Size Does Not Fit All— CRM Your Way
Identifying the CRM Needs of Your Business
Which Business Activities will be a Part of Your CRM?
Business Models and Their Specific Requirements
How Do I Make Shrink-Wrapped Software Suit My Business?
Customer-Centric Business Management
CRM Deployment Options: Which One Is Right for You?
Server Issues for Self-Hosted and Collocated Deployments
CRM Navigation Basics: Accounts and Contacts
The Sales Pipeline: Leads and Opportunities
Advanced User Interface Features
Extending Your CRM's Business Role
Assessing your CRM Customization Needs
Making Changes to your Existing CRM Modules
Commercial and Open Source Add-Ons for SugarCRM
Commercial Open Source Add-Ons
Participating in the Sugar Online Community
Managing Your CRM Implementation
Key Steps to a Successful CRM Implementation
Setting Project Goals and Specifications
Selecting a CRM Development Partner
Going Live: Stepwise Introduction
Continuous Feedback and Enhancement
Linking SugarCRM to Your Customers
Capturing Customer Leads from a Public Site into your SugarCRM Installation
Installing SugarCRM on Windows Server
Installing SugarCRM on Windows Server