Best Practices for Driving Traffic with Pinterest
There is a lot that can be said about the best practices for Pinterest: pin pretty pictures, build trust before selling, etc. In this article I’ll focus purely on ways to attract visitors to your … Continue reading
Interviews
How to Crack the Twitter Code and Go Global: Part 2
Do you need to go further in leveraging Twitter for your business? Read Part 2 of our series with Keith Keller, the Twitter 4 Business expert. Continue reading
How to Make Twitter Work for Your Business: Part 1
New to Twitter and wondering what to do? Tweeting, but no one’s replying? Putting loads of effort into marketing, but no one cares? You’re definitely not alone. I don’t aspire to a large Twitter following, … Continue reading
How to Market a Niche Product Everywhere but Antarctica
Brian Gray hand-makes pens and sells them around the world thanks to great social media marketing. Could you do the same with your exclusive product? Continue reading
5 Essentials for a Content Marketing Strategy
Content marketing continues to be one of the rising stars of the online marketing world. But are you following these best practices from Chad Pollitt? Continue reading
Be Playful, Increase Your Creativity, Live Your Way
Jungian therapist Mary-Alice Long shares some of the ways that ‘play’ can make life more peaceful and purposeful. What can it do for you? Continue reading
Viewpoints
A Social Media Health Check: Is Your Strategy on Life Support?
Social media has been described as vast, confusing, essential, and a fad, among other things. Let’s zero in on your social media strategy and determine if you’re having an identity crisis (online, of course). Do … Continue reading
Fans Are Not What Facebook Says They Are
I’m watching a segment 60 Minutes recently did on Taylor Swift, including how she connects with her fans. At one point, they show Taylor performing, when she literally stops singing and her jaw drops as she … Continue reading
5 Ways to Break Away From Helvetica and Give Your Pages Pizzazz
The Helvetica font isn’t cutting it any more. Don’t get me wrong: Helvetica is a perfectly acceptable font. I use it myself, mostly for labels, captions and navigation menus. Utilitarian stuff. Why? Because that’s what … Continue reading
Old-School Skills Can Get You Ahead
There is a content explosion and a demand for writers, editors and brand journalists with solid journalistic backgrounds. Here’s how to take advantage of the opportunities. Continue reading
Getting Started with TweetChats: the Essentials
You’ve probably heard of a TweetChat – but have you participated in one yet? Here’s a comprehensive guide to everything you need for a great personal or professional experience. Continue reading