AdWords API
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type Product (v201209)

Service
AdGroupCriterionService CampaignCriterionService MutateJobService TargetingIdeaService TrafficEstimatorService
Inheritance
Criterion
▼
AdSchedule AgeRange Carrier ContentLabel CriterionUserInterest CriterionUserList Gender Keyword Language Location MobileAppCategory MobileApplication MobileDevice OperatingSystemVersion Placement Platform Polygon Product Proximity Vertical Webpage

Product targeting criteria, represents a filter for products in the product feed that is defined by the advertiser. The criteria is used to determine the products in a Merchant Center account to be used with the ProductAds in the AdGroup. This criteria is available only to some advertisers. This is disabled for AdX when it is contained within Operators: ADD, SET.

Namespace
https://adwords.google.com/api/adwords/cm/v201209
Fields
Field Type Description
Criterion (inherited)
id
Filterable
Required
Selectable
 xsd:long ID of this criterion. This field can be selected using the value "Id". This field can be filtered on. This field is required and should not be null when it is contained within Operators : SET, REMOVE.
type
Filterable
ReadOnly
Selectable
 Criterion.Type This field can be selected using the value "CriteriaType". This field can be filtered on. This field is read only and should not be set. If this field is sent to the API, it will be ignored. Indicates that this instance is a subtype of Criterion. Although this field is returned in the response, it is ignored on input and cannot be selected. Specify xsi:type instead.
Enumerations
CONTENT_LABEL
Content label for exclusion.
KEYWORD
Keyword. e.g. 'mars cruise'
PLACEMENT
Placement. aka Website. e.g. 'www.flowers4sale.com'
VERTICAL
Vertical, e.g. 'category::Animals>Pets' This is for vertical targeting on the content network.
USER_LIST
User lists, are links to sets of users defined by the advertiser.
USER_INTEREST
User interests, categories of interests the user is interested in.
MOBILE_APPLICATION
Mobile applications to target. This is a beta feature.
MOBILE_APP_CATEGORY
Mobile application categories to target. This is a beta feature.
PRODUCT
Filter for products the advertiser wants to target.
WEBPAGE
Webpages of an advertiser's website to target.
LANGUAGE
Languages to target.
LOCATION
Geographic regions to target.
AGE_RANGE
Age Range to exclude.
CARRIER
Mobile carriers to target.
OPERATING_SYSTEM_VERSION
Mobile operating system versions to target.
MOBILE_DEVICE
Mobile devices to target. This is a beta feature.
GENDER
Gender to exclude.
POLYGON
Polygon area to target.
PROXIMITY
Proximity (area within a radius) to target.
PLATFORM
Platforms to target.
AD_SCHEDULE
AdSchedule or specific days and time intervals to target.
UNKNOWN
Used for return value only. An enumeration could not be processed, typically due to incompatibility with your WSDL version.
Criterion.Type xsd:string Indicates that this instance is a subtype of Criterion. Although this field is returned in the response, it is ignored on input and cannot be selected. Specify xsi:type instead.
Product
conditions ProductCondition[] Product filter conditions. The condition in the product criteria is defined as {operand1=argument1,operand2=argument2}. The product conditions are anded to evaluate the targeting parameter. null conditions means that all products are targeted.
text
ReadOnly
Selectable
 xsd:string Product criteria parameter This field can be selected using the value "Text". This field is read only and should not be set. If this field is sent to the API, it will be ignored.

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