Category Archives: How To

SEO Topics: What to Write. How to Rank.
Published on November 26, 2012 by Andy Crestodina
Search engines are, of course, a way to find what you are looking for. But they’re also a way to find what your audience is looking for. Here are some SEO-savvy content strategy tips for … Continue reading

Storytelling lessons from “A Song of Ice And Fire”
Published on November 12, 2012 by Evren Kiefer
Late as I’ve come to George R.R. Martin’s ”A Song of Ice And Fire” book series, I can’t put the books down now. They’re well-written and engaging. Engagement is — of course — the paramour of social media. … Continue reading

New Ways to Break the Humanitarian News
Published on November 5, 2012 by Liz Wilson
How do you get ‘forgotten’ humanitarian stories seen in a world where so much news conflicts for attention? For Julie Mollins, a senior journalist with the Thomson Reuters Foundation, the charitable arm of Thomson Reuters … Continue reading

7 Ways to Thrive in Your Online Business by Simply Being Yourself
Published on October 29, 2012 by Adam Troudart
Leo Laporte – The Tech Guy has got to be my favorite radio show. During the show listeners call in and ask Leo questions about technology. Leo also likes to give his take on the … Continue reading

Top 8 Social Media Plugins for Your Blog or Website
Published on October 15, 2012 by Pragati Bidkar
Is your blog or website content getting all the shares it deserves? If not, Pragati Bidkar shows you how to get some more ‘luv’ using free WordPress software. Continue reading

Sisters Pioneer the Art of Digital Mags
Published on October 8, 2012 by Liz Wilson
If you love high-quality magazines, you will adore SisterMAG. It is produced with passion by Toni and Thea Neubauer, who are showing the world how a digital-only magazine can be not only a thing of beauty but also a viable business. Continue reading

Whoever Tells the Best Stories Wins
Published on October 1, 2012 by Liz Wilson
There’s a difference between a story, and a story that moves people to action. Karen Dietz explains how you get to tell the second type of story by asking the right kind of questions and listening. Continue reading

Why Marketing Pros are going Paper.li Pro
Published on September 27, 2012 by Liz Wilson
Want to know who’s using Paper.li Pro and how? Here we go! In the first of our interviews with Pro publishers Alastair McPheat of Zein Marketing shares how to take the pain out of newsletters. Continue reading

Take Your Blog to the World
Published on September 24, 2012 by Liz Wilson
Renée Blodgett has been blogging for 15 years and she has much, much more than basic tips to give away. Learn from her insights how to think like a business and make your blog the center of it. Continue reading

Nigel Cameron: Time for Leaders to ‘Get’ Twitter
Published on September 17, 2012 by Liz Wilson
What’s Twitter to you? Something for customer service and marketing to worry about? Or a pathway to a different kind of knowledge sharing and learning? Nigel Cameron believes strongly in the latter. Agree or disagree? Continue reading

Make Your Content More Nimble With Metadata
Published on September 13, 2012 by Evren Kiefer
Are you making the most of your metadata? Not sure? No? Get some simple tips here. Yes, we said simple. Continue reading

How to Connect With Journalists on Twitter
Published on September 10, 2012 by Liz Wilson
If you’re a PR, you need to know how to reach out to journalists on social media. Natan Edelsburg has some tips for you. Continue reading

How to Monetize Curated Content: Robin Good, Part 2
Published on September 6, 2012 by Liz Wilson
In Part 1 of his interview, Robin Good talked about how to create a revenue-earning micro-business. In Part 2, he tells us specifically how content curators can monetize their work using free online tools. Robin, … Continue reading

How to Create a Micro-business Online: Robin Good, Part 1
Published on September 3, 2012 by Liz Wilson
Do you want to start your own online micro-business? Or have you tried, but maybe it’s not going as well as you hoped? More and more of us are freelancing, creating portfolios of work rather … Continue reading

How to Automatically Syndicate Your Blog Posts
Published on August 30, 2012 by Douglas Lim
Today’s guest post is by Douglas Lim, a social media marketing and search engine optimization evangelist and blogger. He publishes The Douglas Lim Daily which highlights the top news about his passions of social media marketing, … Continue reading

Nonprofits, You Can Make Videos! Here’s How
Published on August 27, 2012 by Liz Wilson
One way for nonprofits to stand out is to use more video in their communications. And it’s not as daunting or costly as it might seem. Take inspiration from the upcoming Lights. Camera. Help. Nonprofit Film … Continue reading

Facebook for Business: 10 Do’s and Don’ts
Published on August 23, 2012 by Tiffani Frey
Are you using Facebook for your business? But do you still have a personal mindset? It matters, because what works on personal pages doesn’t always translate well on a fan page. Tiffany Frey tells you how to make sure your page delivers. Continue reading

How Curating Content Got Me a Job
Published on August 21, 2012 by Liz Wilson
When JD Beebe was looking for a job, he didn’t bother with the listings. He did what he does best: started a buzz. Continue reading

13 Ways to Promote and Market Your Business Blog
Published on August 20, 2012 by Rich Brooks
There are a lot of other blogs, websites, podcasts and YouTube channels competing for your ideal customer’s attention. So how do you break through the noise and get your blog noticed? In this article we’ll … Continue reading

How Small Businesses Can Go Global [But Not in English]
Published on August 16, 2012 by Christian Arno
Bill Gates described the internet as the “town square of a global village”. It’s made the world seem a much smaller place, connecting roughly a third of the total population. And for small businesses it’s … Continue reading

8 Questions Business Bloggers Need to Ask
Published on August 13, 2012 by Liz Wilson
If effort = success in blogging, we’d all be rockstars. That’s how I feel, anyway. The fact is, effort doesn’t mean success if you’re doing the wrong things. If your underlying purpose isn’t clear, then all … Continue reading

5 Social Media Marketing Safety Tips: Part 2
Published on August 9, 2012 by Martin Smith
In Part 2 of his social media marketing safety tips, Marty Smith shares how organisations can act to help prevent themselves being hit by a crisis on the internet. Continue reading

5 Social Media Marketing Safety Tips: Part 1
Published on August 6, 2012 by Martin Smith
“People are going to say bad things,” is a common reason to keep social media at arm’s distance. But we are past the social media marketing tipping point. Businesses have to join the most important marketing revolution ever. Continue reading

5 Rock Solid Foundations for Your Content Marketing
Published on August 2, 2012 by Liz Wilson
Marketing is changing dramatically and that can be confusing and overwhelming for businesses making the switch. As the balance tips towards content marketing, and away from paid advertising, there are more choices to make. How do … Continue reading

Get Started With Web Analytics Without Throwing Your Arms Up
Published on July 26, 2012 by Evren Kiefer
The web is a place for connection and wonder. But it is also a place for measurements, lots of measurements. With all the numbers flying around our heads, web and social analytics tools used to … Continue reading

Social Influence Is All About Content
Published on July 23, 2012 by Liz Wilson
Social influence is about a lot more than Klout or Kred scores. It’s taking us into a new era of influence marketing. Could you be a citizen influencer? Continue reading

Best Practices for Driving Traffic with Pinterest
Published on July 19, 2012 by Andre W. Klein
There is a lot that can be said about the best practices for Pinterest: pin pretty pictures, build trust before selling, etc. In this article I’ll focus purely on ways to attract visitors to your … Continue reading

How to Crack the Twitter Code and Go Global: Part 2
Published on July 16, 2012 by Liz Wilson
Do you need to go further in leveraging Twitter for your business? Read Part 2 of our series with Keith Keller, the Twitter 4 Business expert. Continue reading

A Social Media Health Check: Is Your Strategy on Life Support?
Published on July 12, 2012 by Susan Young
Social media has been described as vast, confusing, essential, and a fad, among other things. Let’s zero in on your social media strategy and determine if you’re having an identity crisis (online, of course). Do … Continue reading

Fans Are Not What Facebook Says They Are
Published on July 10, 2012 by Mack Collier
I’m watching a segment 60 Minutes recently did on Taylor Swift, including how she connects with her fans. At one point, they show Taylor performing, when she literally stops singing and her jaw drops as she … Continue reading