Category Archives: Case Studies
Social Media Helps Keep Travellers on the Road
Published on December 24, 2012 by Liz Wilson
Want tips on how to use social media for your public sector organisation? Russel Lolacher and the communications teams at the British Columbia Ministry of Transportation and Infrastructure in Canada can help. The teams, of which Russel is Social Media … Continue reading
Social Media in the Legal Classroom
Published on December 10, 2012 by Liz Wilson
Paul Drury teaches EU law at Sunderland University in the UK, is writing a textbook on the subject, and publishes the Students’ Guide to #EU Law in Action on Paper.li. He uses it inside and … Continue reading
Marketing Real Estate: Tips From A Pro
Published on December 3, 2012 by Liz Wilson
How do real estate firms market themselves on social media? Molly Heyen, Executive Coordinator of Chicago City Estates, has some useful tips, including using Paper.li to be noticed by power tweeters like museums and city … Continue reading
Independent Publishing For A Worldwide Market
Published on November 19, 2012 by Liz Wilson
Guy Boulianne founded his own internet-based book publisher, Éditions Dédicaces, which makes extensive use of the latest publishing technology and social media, including Paper.li. He’s also marketing his own eBook reader. He talked to us about … Continue reading
WaterAid Shows the Power of Content
Published on October 4, 2012 by Liz Wilson
WaterAid is innovating on social media to tell ‘the story of water’. Joe Downie shares some experiences and tips, including using a Pro Paper.li to build authority and Instagram to increase engagement. Continue reading
Advice for Startups: Take Risk, Think Big
Published on September 20, 2012 by Liz Wilson
What makes a successful entrepreneur and a killer startup? Professor Shivaram Malavalli, who mentors cross-border startups between India and the US, shares his experience. Continue reading
Bhupesh Shah: Marketing Meets Education
Published on July 30, 2012 by Liam Boogar
With technology advancing as quickly as it is, there is often a sense that academia and education will be left in the dust. Professors can be seen as being out of touch with the youth … Continue reading
How to Market a Niche Product Everywhere but Antarctica
Published on July 2, 2012 by Liz Wilson
Brian Gray hand-makes pens and sells them around the world thanks to great social media marketing. Could you do the same with your exclusive product? Continue reading
Be Playful, Increase Your Creativity, Live Your Way
Published on June 21, 2012 by Liam Boogar
Jungian therapist Mary-Alice Long shares some of the ways that ‘play’ can make life more peaceful and purposeful. What can it do for you? Continue reading
Iman Bibars: Social Entrepreneur Changing Lives
Published on June 14, 2012 by Liz Wilson
While political turmoil grabs the headlines in Egypt, Iman Bibars and her team at Ashoka are quietly fostering social change through encouraging and enabling social entrepreneurship. Iman is the Regional Director in the Arab world … Continue reading
Jay Frost: How Nonprofits Can Raise More Funds
Published on June 13, 2012 by Liz Wilson
Jay Frost has been living and breathing philanthropy for 25 years, most recently as President and CEO of FundraisingInfo.com. He’s also a speaker, consultant and author on philanthropy, fundraising and social media working out of … Continue reading
Carrie Finley-Bajak: Catching the Cruise Buzz
Published on June 7, 2012 by Liz Wilson
Summer is here for many of us – so let’s talk vacations. What better way to start than with the buzz about cruises, and, for the workaholics, social media in the travel business? Carrie Finley-Bajak, … Continue reading
Happy Hotelier: Promote Your Business the Nice Way
Published on May 31, 2012 by Liz Wilson
If you’ve ever thought of starting a business in the travel and tourism sector, Guido van den Elshout, also known as GJE and Happy Hotelier is the person to follow. @happyhotelier is the creator and owner of … Continue reading
Wendy Maxwell: A Woman Who Really Cares
Published on May 24, 2012 by Liz Wilson
What better use for a Paper.li than bringing together many people who are physically isolated and giving them news to look forward to? The Carers newspaper does a great job. Continue reading
David Roccato: Be a Brilliant iPhoneographer
Published on May 17, 2012 by Liam Boogar
Want to know the tricks of iPhone photography? Meet a master of the art who is building a vast resource for like-minded iPhoneographers Continue reading
5 Editor’s Tips For An Election Paper.li
Published on May 11, 2012 by Angela King
Can Paper.li and other social media help connect with voters and ensure they get accurate information during an election campaign? The recent election for Mayor of London says, Yes, it can. Throughout the campaign I … Continue reading
Jeffrey L. Taylor: the Washington Lobbyist
Published on May 2, 2012 by Liz Wilson
A government relations adviser finds Paper.li useful for connecting with movers and shakers. Continue reading
Chantaal Elliott: The Adventures of the Superheroines
Published on April 26, 2012 by Liz Wilson
For the love of comics! Meet the women bringing Superheroines to life online Continue reading
James Tuckerman: How to Start a Magazine
Published on April 12, 2012 by Liz Wilson
James Tuckerman edits and publishes a thriving online magazine for Australian entrepreneurs… this is how he did it. Continue reading
Angela King: Fresh Politics Daily as the Campaign Ramps Up
Published on April 10, 2012 by Liz Wilson
The race to be London’s next mayor is on, and a political Paper.li is right there playing a part in the campaign communications. Continue reading
Sandra Birrell: A New Age Community For a New Medical Discovery
Published on April 2, 2012 by Liam Boogar
Having been diagnosed with MS (Multiple Sclerosis) in 1992, Sandra Birrell paid very close attention to the news surrounding her illness and other neurological illnesses through the years. In 2009, when a Canadian News program … Continue reading
Zan McColloch-Lussier: Social Media for Social Good
Published on March 26, 2012 by Liz Wilson
These are exciting times for nonprofits venturing into social media. One expert gives advice, including how to use a Paper.li to engage on a social issue. Continue reading
Melanie Magdalena: Digital Indiana Jones
Published on March 23, 2012 by Liam Boogar
Melanie Magdalena is an archeologist who supplements her website BermudaQuest with the associated Paper.li. Continue reading
Zack Gallagher: Fresh News from the Irish Kitchen
Published on March 17, 2012 by Liz Wilson
A chef turned food blogger and Paper.li publisher shares his tips for foodies who want to use social media in their marketing. Continue reading
John Tibbitt: Global Ideas for Local Communities
Published on March 12, 2012 by Liz Wilson
Update, June 21: The Rio+20 Summit is currently under way, tackling global ecological and social problems and highlighting progress as well as what still lies ahead. Relevant news on education and the implementation of sustainable … Continue reading
Shel Holtz: Smarter Curation for Enterprises
Published on March 5, 2012 by Liz Wilson
The social world can teach enterprises a thing or two about curation — one communications thought leader gives his views. Continue reading
S. C. Nair: The Farmers’ Champion
Published on February 20, 2012 by Liz Wilson
One farmer-blogger in Kerala is building an online community for Indian farmers and campaigning to preserve the agricultural environment… Continue reading
Nichelle Stephens: Cupcakes, The Food of Love
Published on February 14, 2012 by Liz Wilson
They’re pretty, they’re portable and they make people happy. That’s why Nichelle Stephens loves cupcakes. What better gift for your loved one on Valentine’s Day? Continue reading
Lizane Louw: Photos of the Forgotten in Tin Town
Published on February 3, 2012 by Liz Wilson
Lizane Louw is a South African photojournalist who uses her camera and publishes on Paper.li to advocate for the causes she cares about. Right now, that is the underprivileged of Tin Town, or Blikkiesdorp, a … Continue reading
Storymoja: Changing Kenya with Books
Published on January 27, 2012 by Liz Wilson
Books are drudgery to many Kenyans. Students burn their books after graduation. So five authors set up book publisher Storymoja to get Kenyans reading for pleasure. Aleya Jamel tells Paper.li how they plan to convince … Continue reading