Peter O'Neill

Peter O’Neill is a Vice President, Principal Analyst at Forrester Research. He serves Technology Marketing Professionals and helps field marketing professionals leverage the digital marketing opportunity; he also advises vendors on new partnership and channel models in an increasingly cloudy industry. His research focuses on international technology industry marketing, with a specific emphasis on field marketing strategy and execution, including the dynamics of interactions between headquarters and field marketing organizations. One particular interest is partnerships, ecosystems, and alliances among vendors.