I just read Beating the Averages, and Mr. Graham writes that they had a significant advantage over competitors because they used Lisp.
From what I understand, Viaweb was a WYSIWYG editor that ran in the browser for customers to create their own 'stores'. This is obviously inconceivable now to do without JavaScript, yet there is no talk of it at all on this article. Mr. Graham only talks about Lisp and nothing else.
So is (was?) it somehow possible to bypass JavaScript and use Lisp for the front and back ends?