a landing page, sometimes known as a "lead capture page" or a "lander", is a single web page that appears in response to clicking on a search engine optimized search result or an online advertisement. The landing page will usually display directed sales copy that is a logical extension of the ...
8
votes
4answers
370 views
Should users be directed to a 404 page or a landing page?
We have two pages. One is a landing page, given by the route /region. The other is a detail page for a particular region, given by the route /region/summary/{id}. The landing page is the normal way by ...
6
votes
4answers
218 views
Does Lack of Content Contribute to Higher Bounce Rate?
I've been doing some research in Analytics to hopefully discover why my bounce rate is higher post-redesign, and thus far, my results have been inconclusive.
How important is it that a site has ...
6
votes
3answers
161 views
Size of Background Image for Landing Page
I am using a background image on my home page/landing page that's roughly 112kb and I've noticed my bounce rate being higher.
Is this image beyond the threshold of load vs. appearance?
The reason ...
5
votes
1answer
173 views
Are there any performance or usage statistics for landing pages with no navigation?
Im noticing a trend of landing pages,
where the landing page would not have the websites navigation on it, nor the footer, but would stand as its own micro website, with only the logo at the top left ...
5
votes
4answers
104 views
Videos on landing pages
Is it a good ideal to feature videos on landing pages or should their primary purpose be to signpost users to content elsewhere?
I am developing a set of pages for an event, it is supported by a ...
3
votes
2answers
308 views
Landing page vs Home page
We are currently having a "discussion" in our company about Home pages. We have some users who express the opinion that "The home page should always be the home page, and never change". Thus, when a ...
4
votes
5answers
148 views
Should every website have a landing page?
I'm building a job board, but I keep wondering if it needs a landing page? If people surf to the site, they immediately get to the 'job search' page. Should I first explain what the site does and add ...
50
votes
18answers
4k views
Should we use a sound/jingle when users arrive on our site or open our app?
What is your opinion on having a sound jingle when starting the website or the app?
Imagine hearing the brand name spelled out or sung out just once (5 seconds).
The intention would be:
evoking ...
6
votes
2answers
252 views
Why is Facebook using two Form styles in their homepage?
I was under the impression that using two different styles for a form was not visually attracting and confusing for users.
Yet a big internet player seems to bee using a different style for their ...
2
votes
2answers
136 views
Long page vs horizontal slider for landing page
I am in the process of designing a landing page for a software product. I will be listing all the features of the software on the page. Each feature will be contained withing a div of height 280px and ...
1
vote
2answers
314 views
Long form sales page techniques and / or examples? [closed]
I've worked with a number of UX experts over the last several months and while I have resisted going down the "long form" path, they have circled me back around to this time after time without fail. ...
6
votes
7answers
3k views
What message should we use with under construction page?
I have problem showing the message to the user on my under construction page. I want to know which is the best practice to write the message for those under construction web page.
-1
votes
1answer
125 views
Landing page for social network [closed]
I'm organizing the landing page for a website that provides social network features.
My idea is split the page into two area one for describe the goals and the other side will show social activities ...
7
votes
4answers
332 views
Software screenshots on landing page
I have a landing page for a webapp. I heard that showing screenshots of the software might hurt conversions.
I know that the answer is to test and find out for myself, but what do people think? ...
2
votes
1answer
246 views
What is the best practice for a web app with “Change language” on front and back
We have a webapp with a front/presentation/landing page. On this page it is possible to change language and, for already registered users, to login to the secure area.
Now we have a "Change language" ...
5
votes
3answers
169 views
Is it advisable to separate the landing page from the home page of a non profit organization?
I am helping out an organization on sparked which wants a landing page on which a video will be embedded along with some descriptive . However I am not sure if it is advisable to have a landing page ...
10
votes
4answers
646 views
Use of Website Category Landing Pages
OK, here's the situation: A reasonably simple website with a primary navigation menu including drop-down list of sublevels on hover. Each navigation level may have 3 - 6 sublevels below it, none more ...
3
votes
2answers
318 views
Where do campaign landing pages belong in my site architecture? How do I manage them?
I am working on a website project with a core focus on service areas. The central hierarchy of the services section looks like this:
1. Service Name 1
- overview
- features and specs
- ...
0
votes
2answers
132 views
Does it work to use a heading as a backlink/breadcrumb on landing pages?
On landing pages where there are many ways to get there (email, multiple index pages), we want to funnel users back to a single index. We currently use a breadcrumb at the top to indicate the ...
4
votes
3answers
1k views
What is the purpose of a website's homepage?
The title says it all really.
While I realize the answer to this question is somewhat dependent on the visitors you're targeting, I'm wondering if there are any specific guidelines to follow.
It's ...
