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OpenX Ad Server: Beginner's Guide
Introduction and Installation of OpenX Ad Server
Main features of OpenX Ad Server
Time for action - downloading OpenX
Time for action - uploading OpenX using cPanel file manager
Time for action - uploading OpenX using an FTP client
Time for action - setting file permissions
Time for action - creating a MySQL database and user
Time for action - using OpenX installation wizard
Basic OpenX Ad serving steps diagram
Sample Amazon.com banner serving flowchart
Time for action - adding Amazon.com as an advertiser
Time for action - adding a campaign for Amazon.com
Time for action - adding a banner to Toys & Games Amazon campaign
Time for action - adding a website to OpenX
Time for action - adding a zone to the website
Time for action - linking the Amazon banner to the zone
Time for action - serving the banner on the website
Time for action - adding Apple as an advertiser
Understanding campaign priorities
Adding campaigns to an advertiser
Time for action - adding a contract type campaign for Apple
Time for action - adding a Contract (Exclusive) type campaign
Tips for efficient advertiser and campaign management
Filling Campaigns with Banners
Time for action - adding a local webserver banner to Apple Inc - Mac Devices campaign
Time for action - adding Google AdSense ads with OpenX
Time for action - adding an external banner type for Amazon
Targeting visitors with banner delivery options
Time for action - Amazon Halloween banner targeting US visitors
Time for action - adding a website to OpenX
Time for action - adding a banner type zone to website
Time for action - putting zone invocation code into our website
Time for action - linking a banner to a zone
Adding zones in Blogger and WordPress blogs
Time for action - adding zone invocation code to blogger
Time for action - adding zone invocation code to a WordPress blog
Time for action - setting advanced zone properties
Time for action - applying dynamic zone sizes
Time for action - labeling zones with site source parameter
Time for action - achieving targeting with website channels
Time for action - adding a global channel
Time for action - adding a manager account
Working with advertiser accounts
Time for action - adding an advertiser account
Accounts and permissions chart
Changing OpenX name, e-mail, and password
Time for action - changing OpenX name, e-mail, and password
Time for action - changing banner preferences
Time for action - changing time zone preferences
Time for action - checking user logs
Time for action - checking OpenX for upgrades
Time for action - backing up OpenX files and database
Time for action - downloading the latest OpenX files and uploading them to the server
Configuration file and banner images
Time for action - copying the configuration file and image banners
Time for action - running the upgrade wizard
Advertisers and campaigns statistics
Time for action - getting advertisers and campaign statistics