Category Archives: Viewpoints
Secrets of international social media success
Published on May 10, 2013 by Christian Arno
Social media use is expected to continue to grow rapidly this year. How are you addressing your global audience? Continue reading
5 Ways (for the other 90%) to Increase Linkedin Views
Published on March 4, 2013 by Sarah Santacroce
Didn’t receive an email from Linkedin that you made their top 10% of most viewed profiles? No worries. Here are 5 full-proof tips to increase your views and user experience. Continue reading
Wrap Your Content Around Regular Events
Published on February 25, 2013 by Evren Kiefer
How do you ensure your content flows continuously? Publishing around current events, seasons and holidays are a great place to start. News organizations are masters at this. No example shines brighter than the month of … Continue reading
Website Conversion Rates: Definitions and Averages
Published on February 18, 2013 by Andy Crestodina
Generating leads and sales is the ultimate goal of most websites. Is your conversion strategy doing what it should? Continue reading
Valentines Every Day » Social Marketing
Published on February 11, 2013 by Steve Spicer
Brands that want to succeed online through Social Media need to send a Valentine to their audience every day of the year.
Continue reading
5 Ways to Make Your Social Media Life Easier By Repurposing Existing Content
Published on January 15, 2013 by Mack Collier
11 Tips for Effective Updates on Social Networks
Published on January 7, 2013 by Kelly Hungerford
“One update doesn’t fit all” across networks. Intel’s Social Innovator Ekaterina Walter shares her tips for update excellence in 2013! Continue reading
Thank You Community and Farewell 2012!
Published on December 31, 2012 by Kelly Hungerford
2012 marked the first full year of the Paper.li Community Blog. Thank you Community for the fantastic year! Continue reading
SEO Topics: What to Write. How to Rank.
Published on November 26, 2012 by Andy Crestodina
Search engines are, of course, a way to find what you are looking for. But they’re also a way to find what your audience is looking for. Here are some SEO-savvy content strategy tips for … Continue reading
Storytelling lessons from “A Song of Ice And Fire”
Published on November 12, 2012 by Evren Kiefer
Late as I’ve come to George R.R. Martin’s ”A Song of Ice And Fire” book series, I can’t put the books down now. They’re well-written and engaging. Engagement is — of course — the paramour of social media. … Continue reading
7 Ways to Thrive in Your Online Business by Simply Being Yourself
Published on October 29, 2012 by Adam Troudart
Leo Laporte – The Tech Guy has got to be my favorite radio show. During the show listeners call in and ask Leo questions about technology. Leo also likes to give his take on the … Continue reading
Top 8 Social Media Plugins for Your Blog or Website
Published on October 15, 2012 by Pragati Bidkar
Is your blog or website content getting all the shares it deserves? If not, Pragati Bidkar shows you how to get some more ‘luv’ using free WordPress software. Continue reading
Make Your Content More Nimble With Metadata
Published on September 13, 2012 by Evren Kiefer
Are you making the most of your metadata? Not sure? No? Get some simple tips here. Yes, we said simple. Continue reading
How to Automatically Syndicate Your Blog Posts
Published on August 30, 2012 by Douglas Lim
Today’s guest post is by Douglas Lim, a social media marketing and search engine optimization evangelist and blogger. He publishes The Douglas Lim Daily which highlights the top news about his passions of social media marketing, … Continue reading
Facebook for Business: 10 Do’s and Don’ts
Published on August 23, 2012 by Tiffani Frey
Are you using Facebook for your business? But do you still have a personal mindset? It matters, because what works on personal pages doesn’t always translate well on a fan page. Tiffany Frey tells you how to make sure your page delivers. Continue reading
13 Ways to Promote and Market Your Business Blog
Published on August 20, 2012 by Rich Brooks
There are a lot of other blogs, websites, podcasts and YouTube channels competing for your ideal customer’s attention. So how do you break through the noise and get your blog noticed? In this article we’ll … Continue reading
How Small Businesses Can Go Global [But Not in English]
Published on August 16, 2012 by Christian Arno
Bill Gates described the internet as the “town square of a global village”. It’s made the world seem a much smaller place, connecting roughly a third of the total population. And for small businesses it’s … Continue reading
5 Social Media Marketing Safety Tips: Part 2
Published on August 9, 2012 by Martin Smith
In Part 2 of his social media marketing safety tips, Marty Smith shares how organisations can act to help prevent themselves being hit by a crisis on the internet. Continue reading
5 Social Media Marketing Safety Tips: Part 1
Published on August 6, 2012 by Martin Smith
“People are going to say bad things,” is a common reason to keep social media at arm’s distance. But we are past the social media marketing tipping point. Businesses have to join the most important marketing revolution ever. Continue reading
Get Started With Web Analytics Without Throwing Your Arms Up
Published on July 26, 2012 by Evren Kiefer
The web is a place for connection and wonder. But it is also a place for measurements, lots of measurements. With all the numbers flying around our heads, web and social analytics tools used to … Continue reading
Best Practices for Driving Traffic with Pinterest
Published on July 19, 2012 by Andre W. Klein
There is a lot that can be said about the best practices for Pinterest: pin pretty pictures, build trust before selling, etc. In this article I’ll focus purely on ways to attract visitors to your … Continue reading
A Social Media Health Check: Is Your Strategy on Life Support?
Published on July 12, 2012 by Susan Young
Social media has been described as vast, confusing, essential, and a fad, among other things. Let’s zero in on your social media strategy and determine if you’re having an identity crisis (online, of course). Do … Continue reading
Fans Are Not What Facebook Says They Are
Published on July 10, 2012 by Mack Collier
I’m watching a segment 60 Minutes recently did on Taylor Swift, including how she connects with her fans. At one point, they show Taylor performing, when she literally stops singing and her jaw drops as she … Continue reading
5 Ways to Break Away From Helvetica and Give Your Pages Pizzazz
Published on July 5, 2012 by Pamela Wilson
The Helvetica font isn’t cutting it any more. Don’t get me wrong: Helvetica is a perfectly acceptable font. I use it myself, mostly for labels, captions and navigation menus. Utilitarian stuff. Why? Because that’s what … Continue reading
Old-School Skills Can Get You Ahead
Published on June 27, 2012 by Liz Wilson
There is a content explosion and a demand for writers, editors and brand journalists with solid journalistic backgrounds. Here’s how to take advantage of the opportunities. Continue reading
Getting Started with TweetChats: the Essentials
Published on June 26, 2012 by Kelly Hungerford
You’ve probably heard of a TweetChat – but have you participated in one yet? Here’s a comprehensive guide to everything you need for a great personal or professional experience. Continue reading
How to Establish a Writing Habit
Published on June 20, 2012 by Evren Kiefer
Writing is the foundation you’ll build your success upon. Believe me. Whether you’re working on a business plan, a marketing kit, a blog, a newsletter or an ebook… Writing is always the first step. Continue reading
14 Ideas for Social Media Day
Published on June 19, 2012 by Liz Wilson
What do you want to say about social media? Here are 14 viewpoints you can agree or disagree with.Then add your own. Continue reading
The SEO Benefits of Twitter: A Personal Experience
Published on June 12, 2012 by Matt Hayden
I’ve been blogging for about a decade now. For the first several years I didn’t really know what I was doing in terms of SEO. I slowly became interested in the subject, however, and used … Continue reading
Creating an Editorial Line: Audience, Angle & Idea
Published on June 6, 2012 by Liam Boogar
Does your publication have its own voice? Does it have opinions? If not, then you might want to develop an editorial line. And if it does, it can be good to review it from time … Continue reading