If you have attended any digital marketing or SEO conference this year then you will no doubt be familiar with the term ‘content marketing’. You’ll probably be more than familiar with it in fact – sick of hearing it is likely a...

In our last PPC Back to Basics blog post, we provided an overview on how to budget your Bing Ads campaign. If you’re looking to brush up on your PPC skills then you’ve come to the right place! In this post, we’ll concentrate on the Billing...

In Part I , I described the importance behind Bing Ads Editor’s Import and Export functions as they relate to helping you best assemble an online advertising campaign. Remember that your campaign updates should be bookended by the following actions...

You decided pay-per-click advertising is for you , you thought of a logical account structure ( our colleague Ping Jen explained that a good account structure is the thing all high performing accounts have in common), you set up your campaign , you found...

We said we were coming to AU/NZ, and well, here we are! Starting 25 July 2013, Bing Ads is now available for our friends from down under. This continues our expansion across the globe, and we’re very excited to provide our services to 5.5...