Decreasing Back-to-School Spending Means Increased Online Activity in 2013 School-bound students and their parents will be studying up before heading out to shop for their back-to-school needs this year. They’re in pursuit of deals and are searching...

If you have attended any digital marketing or SEO conference this year then you will no doubt be familiar with the term ‘content marketing’. You’ll probably be more than familiar with it in fact – sick of hearing it is likely a...

In our last PPC Back to Basics blog post, we provided an overview on how to budget your Bing Ads campaign. If you’re looking to brush up on your PPC skills then you’ve come to the right place! In this post, we’ll concentrate on the Billing...

In Part I , I described the importance behind Bing Ads Editor’s Import and Export functions as they relate to helping you best assemble an online advertising campaign. Remember that your campaign updates should be bookended by the following actions...

You decided pay-per-click advertising is for you , you thought of a logical account structure ( our colleague Ping Jen explained that a good account structure is the thing all high performing accounts have in common), you set up your campaign , you found...