We all get requests to fill in a customer survey. Whatever we do, it seems, we can’t escape that dreaded little message which promises ‘it won’t take more than a few minutes to tell us what you think’ or the heartfelt plea which states, ‘We take what you think seriously! We value your insights.’

Colt is no different. We send out a Customer Survey once a year and the next one will land in your in-box on January 8th, asking for your opinion on how Colt is doing on a range of issues.

Why bother filling it in?

A lot of people don’t think these surveys are worth the time or effort. They never seem to get any feedback, and they don’t see any measurable change as a result of them. So, what’s the point?

Well, when it comes to Colt’s annual Customer Survey, there is a point. What you tell us makes things happens and generates change. That’s easy to say, but it’s true. The time spent – and it really is just ten minutes – can lead to change that you will actually experience: products that are better suited to your needs, customer service that helps you get what you want quicker, and procedures that make your life easier.

Andreas Stamm, Colt’s Customer Feedback Programme Manager, says, “Our key aim is to ensure that we tune in directly to what customers are telling us. We want to use their views to drive change within the organisation. So, it’s just as important to find out the bad as well as the good things. In fact, the bad is as important as the good because we need to find out where we have to improve and then make sure that we do so, quickly and effectively.”

The last surveys have led to changes in the processes around helpdesk enquiries, technical support and workflows as well as incident resolution. Colt has also used the feedback to address a range of issues around how we deliver our services and solutions.

“Filling in the survey leads directly to an ever better service from Colt, which is beneficial for the individual, the company, and everyone involved. So, it makes good business sense to fill in the survey. Everyone wins!” adds Andreas.

When you get the Customer Survey on January 8th take a few minutes (and, honestly, it is only a few!) to fill it in. The survey closes on January 29th and the results come out during March.