NAI Code and Enforcement

The NAI Code and Enforcement Program: An Overview 

The NAI Code of Conduct is a set of self-regulatory principles which all NAI member companies must agree to uphold in order to be members. The Code requires notice and choice with respect to Interest-Based Advertising, limits the types of data that member companies can use for advertising purposes, and imposes a host of substantive restrictions on member companies' collection, use, and transfer of data used for Interest-Based Advertising. 

To help ensure that members abide by the NAI Code, the NAI has a robust compliance program, including sanctions mechanisms. Find out more about our enforcement program here.

The NAI updated its Code of Conduct in the spring of 2013. For the remainder of 2013, member companies will be subject to the 2008 NAI Principles, which can be found here. The NAI will begin enforcing the 2013 NAI Code in January 2014.

If you are interested in reading the draft 2013 code that was released for public comment, click here.