There's a $20 Billion Pot of Gold at the End of the Mobile Advertising Rainbow
Big data may be king these days, but a strong narrative can help ideas resonate and spur action. Here is the story to tell of why mobile will begin to effectively monetize, as told in three acts. Read more
By: Eli Goodman Tags: Advertising, Audience Measurement, Facebook, Mobile, Multi-Platform, Smartphone, Tablets
The UK Mobile Gaming Landscape
Mobile gaming in the UK continues to grow at a steady pace with little that separates it from social media in terms of audience reach. There are now over 20 million monthly mobile gamers, with 6 million playing games on their mobile on a daily basis. Read more
By: Ayaan Mohamud Tags: Android, Gaming, iOS, Mobile, Smartphone2013 Digital Future in Focus Series
In 2012, the digital landscape underwent a sea of change as areas such as search, social, online advertising, mobile and e-commerce each experienced dynamic shifts and disruptions. To guide you in navigating this Brave New Digital World, comScore presents its annual Digital Future in Focus series of global reports which provide industry-leading insights... Read more
By: Carmela Aquino Tags: ecommerce, Mobile, Search, Shopping, Smartphone, Social
Get Mobile - Now!
Mobile devices are having a large impact on how consumers research and purchase online travel services. These changes, which are profound and taking place at a rapid pace, present both challenges and opportunities for those in the hospitality sector. In this blog post, comScore co-founder and chairman Gian Fulgoni explores mobile media usage, content... Read more
By: Gian Fulgoni Tags: Mobile, Multi-Platform, TravelcomScore Adopts Best Practices to Enhance Compliance with New COPPA Regulations
As readers may be aware, on July 1, 2013, revisions to COPPA (Children’s Online Privacy Protection Act) went into effect, providing updated clarification to the rules of the road for companies that wish to collect information from anyone under the age of 13 for the purpose of contacting them or providing services to them. comScore has carefully reviewed... Read more
By: Richard Weaver Tags: PrivacycomScore Online Ad Delivery Findings Featured in the Journal of Advertising Research
To lend insight into the complex landscape of the digital advertising industry, the recent June issue of the Journal of Advertising Research (JAR) gathered Empirical Generalizations in Digital Advertising, featuring an in-depth research study from comScore. The article, authored by comScore Chairman Gian Fulgoni, Senior Analyst Stephanie Adamo and me,... Read more
By: Andrea Vollman Tags: Ad Impressions, Ad Validation, Advertising, Cookie Deletion
Viewability Benchmarks Show Many Ads Are Not In-View but Rates Vary by Publisher
When it comes to viewability measurement, the most common question we get from clients is “what percent of my ads are in-view?” Immediately thereafter they want to know “how does this compare to a typical campaign?” While the answer to the second question has always been (and continues to be) “there’s no such thing as a typical campaign!”... Read more
By: Andrea Vollman Tags: Ad Impressions, Ad Validation, Advertising
As Digital Ad Effectiveness Measurement Improves, Are Branding Ad Dollars Ready to Follow?
When it comes to digital advertising, we often spend our time pouring over data in order to create planning, modeling, targeting and buying efficiencies, but it’s very easy to get caught up in the process when in the end all anyone wants to know is “did it actually work?” Read more
By: Eli Goodman Tags: Ad Impressions, Ad Validation, AdvertisingcomScore Welcomes Starcom MediaVest Group and Zenith Optimedia as Preferred Strategic Partners for Digital Campaign Ratings
We are extremely pleased to announce that Starcom MediaVest Group and ZenithOptimedia have committed to validated Campaign Essentials (vCE) for digital campaign ratings. Both advertising agencies have been longtime partners of comScore’s, and we look forward to working with them to deliver the value of this technology to so many world class advertiser... Read more
By: Serge Matta Tags: Ad Validation, Advertising
UbiquiTV: Video Fragmentation is the New Reality
Big brand marketing was so much easier when individual TV shows could consistently deliver scale, but the ability to achieve the same target reach and frequency objectives today tends to require advertising on more and more TV shows. That’s where digital video comes in. It helps build reach beyond what TV can cost-effectively achieve alone among prized... Read more
By: Eli Goodman Tags: Advertising, Audience Measurement, Cross Media, Multi-Platform, Tablets