comScore, Inc.

comScore's Smart Control™ methodology is the industry's first model-based approach to measuring the effectiveness of online branding campaigns. This methodology is currently being applied to comScore AdEffx™ Brand Survey Lift, an advertising effectiveness solution that quantifies the impact of digital advertising on key branding measures like attitudes, awareness, message recall and intent-to-purchase. With this unique approach to branding effectiveness measurement, Smart Control provides a more accurate, efficient and granular evaluation of a campaign's branding impact. Hear more about this innovative measurement approach from comScore's SVP of Survey Research, Harvir Bansal.

comScore is the global source of digital market intelligence and most preferred measurement service.