Kellogg’s Boosts Digital ROI to 6X with Real-Time Targeting
comScore Chairman and Co-founder Gian Fulgoni explains how brand marketer Kellogg’s has seen its ROI for programmatic campaigns increase five to six times by optimizing them in real-time using comScore’s Validated campaign Essentials, in an interview with Ashley J. Swartz, CEO and Founder of Furious Minds, at the Beet.TV Programmatic Video Advertising... View
Featuring: Gian Fulgoni Etiquetas: Ad Impressions, Ad Validation, Advertising, Multi-Platform, Video
Gian Fulgoni on comScore's “Viewability” Tool
Gian Fulgoni, co-founder and executive chairman of comScore Inc., on comScore's “Viewability” Tool. View
Featuring: Gian Fulgoni Etiquetas: Ad Impressions, Ad Validation, Advertising
Minuto Digital Latinoamérica
Alejandro Fosk, Vicepresidente Senior de comScore para Latinoamérica resume puntos destacados del informe Futuro Digital Latinoamérica 2013: Tendencias claves en el consumo de internet, Redes Sociales y uso de dispositivos móviles. View
Featuring: Alejandro Fosk Etiquetas: Advertising, ecommerce, Internet Use, Mobile, Retail, Social
Magid Abraham discusses the growth of video advertising on Bloomberg Surveillance
Magid Abraham, CEO and Co-Founder of comScore, and Brian Wieser, Senior Research Analyst at Pivotal Research Group, discuss the growth of video advertising on Bloomberg Television’s “Bloomberg Surveillance.” View
Featuring: Magid M. Abraham, Ph.D. Etiquetas: Advertising, Facebook, Video
Magid Abraham talks about advertising trends in web and mobile
Magid Abraham, CEO and Co-Founder of comScore, discusses advertising trends in both web and mobile on Bloomberg Television’s “Bloomberg Surveillance.” View
Featuring: Magid M. Abraham, Ph.D. Etiquetas: Ad Impressions, Advertising, Mobile, Búsqueda, Smartphone, Tablets
Magid Abraham Warns Video Biz: Don't Embrace TV Model of Demographic Guarantees
Magid Abraham, President, CEO and Co-Founder, Warns Video Biz: Don't Embrace TV Model of Demographic Guarantees View
Featuring: Magid M. Abraham, Ph.D. Etiquetas: Advertising, TV, Video
Brave New Digital World
Brave New Digital World - A Manifesto for the Future of Digital Media Measurement & Analytics. View
Etiquetas: Audience Measurement, Connected Devices, Marketing Research, Mobile, Technology, Web Analytics
ClickZ Talks Mobile Metrics With comScore
Diran Hafiz, Sales Director Mobile, talks to Clickz at SES Chicago, sharing his thoughts on the most important metrics to look at from a mobile app perspective, as well as the largest mistakes he believes marketers make in mobile measurement. View
Etiquetas: Apps, Mobile
Gian Fulgoni Tallies the Cyber Monday Scorecard
With Cyber Monday sales this year increasing 17% over last year, 2012 holiday online shopping is off to a strong start. View
Featuring: Gian Fulgoni Etiquetas: Black Friday, Cyber Monday, ecommerce, Holiday Shopping, Rankings, Retail
Gian Fulgoni Discusses How Mobile Devices Drove A New Cyber Monday Record
Online retail boomed on Cyber Monday, thanks in part to shoppers browsing in stores and then buying online. comScore Chairman and Co-founder Gian Fulgoni discusses spending trends with the NBC Today Show. View
Featuring: Gian Fulgoni Etiquetas: Amazon, Cyber Monday, ecommerce, Holiday Shopping, Mobile, Retail, Smartphone