Los hechos clave del 2012
y qué consecuencias traerán en el 2013
comScore Digital Analytix® Multi-Platform is the revolutionary enterprise analytics solution that is...
Turning Big Data into Mobile Subscriber Insights: How Mobile Operators can Capture, Retain and Grow their Subscriber Base
Amazon & eBay Drive Heavy App Usage, While Multi-Channel Retailers Rely on Mobile Web
10 dic - Measuring What Matters in Social Media
comScore recently partnered with Shareablee to provide comScore clients with the social media benchmarking and competitive intelligence insights that matter. Join this webinar to learn about the critical building blocks for developing an effective social marketing strategy.
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11 dic - Cristal Festival
Real trend detector, the Cristal-Lab is 4 tumultuous days of debates, conferences and workshops focusing on the most topical issues and tendencies of the communication, creation, media , Brand Entertainment & Content industries and data / marketing innovation.
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11 dic - Desayuno temático, optimizar la experiencia de los compradores online, de los datos a la información
comScore organiza un desayuno temático sobre los retos que plantea el paso de datos a información en un entorno tan relevante como es la experiencia de compra online y su optimización. Durante este evento, contaremos cómo nuestras herramientas pueden ayudar a entender mejor a los usuarios en su relación con las marcas, en particular en la actual realidad multiplataforma, y lo haremos sobre la realidad de nuestra experiencia internacional y con el abanico de opciones que proporciona nuestro portfolio de herramientas.
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State of the U.S. Online Retail Economy in Q3 2013
E-commerce, up 13% year-over-year in Q3, continues to grow at a faster rate than the overall retail sector, while mobile commerce is growing at twice that rate. In this presentation, comScore Chairman & Co-Founde r Gian Fulgoni and comScore VP of Marketing & Insights Andrew Lipsman take an in-depth look at the online retail trends that will... Leer más
By: Andrew Lipsman, Gian Fulgoni Etiquetas: e-Commerce, Holiday Shopping, m-Commerce, Mobile, Social
Transparency and Data: Branding in the Age of Programmatic
At Programmatic Buying Chicago, comScore chairman Gian Fulgoni presented on the latest implications of branded advertising in the face of an increasingly programmatic universe. Leer más
By: Gian Fulgoni Etiquetas: Ad Impressions, Ad Validation, Advertising
The Digital World in Focus
In this presentation given at DMA 2013, comScore chairman and co-founder Gian Fulgoni provides a global overview of digital trends, including top online properties, social media, search, mobile and online video, a long with lessons learned about digital advertising. Leer más
By: Gian Fulgoni Etiquetas: Ad Impressions, Audience Measurement, Marketing Research
Cross-Platform: A Reality Check
comScore Chairman Gian Fulgoni presents at the ARF Chicago event: Crack the Code on Cross-Platform. Leer más
By: Gian Fulgoni Etiquetas: Advertising, Cross Media, Mobile, Retail, TV
Marketing in an Age of Social Mobility
comScore Chairman and Co-Founder Gian Fulgoni describes how social and mobile are changing consumer media habits. The presentation includes a review of the consumers path to purchase, key trends in social networking and mobile, as well as where we’re heading from here. Leer más
By: Gian Fulgoni Etiquetas: Advertising, Audience Measurement, Internet Use, Mobile, Retail, Social
Digital Analytics: A Thirty Year Retrospective
comScore Chairman and Co-Founder Gian Fulgoni takes us back through time to show how the early roots of “big data” and “analytics” began in the 1970’s, and how they’re transforming today with the explosion of digital and mobile platforms. Leer más
By: Gian Fulgoni Etiquetas: Big Data, Mobile
The Evolution of Digital Advertising: From Direct Response to Branding
comScore Chairman and Co-Founder Gian Fulgoni uses comScore’s decade of proprietary data measuring consumer behavior to show important lessons learned about how to best use the online channel. Leer más
By: Gian Fulgoni Etiquetas: Advertising
Get Mobile - Now!
Mobile devices are having a large impact on how consumers research and purchase online travel services. These changes, which are profound and taking place at a rapid pace, present both challenges and opportunities for those in the hospitality sector. In this blog post, comScore co-founder and chairman Gian Fulgoni explores mobile media usage, content... Leer más
By: Gian Fulgoni Etiquetas: Mobile, Multi-Platform, Travel
Kellogg’s Boosts Digital ROI to 6X with Real-Time Targeting
comScore Chairman and Co-founder Gian Fulgoni explains how brand marketer Kellogg’s has seen its ROI for programmatic campaigns increase five to six times by optimizing them in real-time using comScore’s Validated campaign Essentials, in an interview with Ashley J. Swartz, CEO and Founder of Furious Minds, at the Beet.TV Programmatic Video Advertising... View
Featuring: Gian Fulgoni Etiquetas: Ad Impressions, Ad Validation, Advertising, Multi-Platform, Video
Gian Fulgoni on comScore's “Viewability” Tool
Gian Fulgoni, co-founder and executive chairman of comScore Inc., on comScore's “Viewability” Tool. View
Featuring: Gian Fulgoni Etiquetas: Ad Impressions, Ad Validation, Advertising