How Australia Spends Its Time Online
Here’s a chance to find out how Australia spends it’s time online. This graph presents a quick summary of how a typical hour of online activity would breakdown based on Australia’s internet usage in October 2013. Leggi di più
By: Amarpal Singh Tag: Engagement, Internet Use, Cerca, Social, Web Traffic
The Multi-Platform Majority: How Mobile is Changing the Way We Experience the Web
The best way to define mobile utility is to break down the device adoption trends and usage profiles. The greater the penetration and the greater the time spent directly correlates to how useful mobile internet access is to all of us. Leggi di più
By: Eli Goodman Tag: Apps, Mobile, Multi-Platform
India’s Online Display Ad Landscape
A young and upwardly mobile population with growing income levels and increasing online penetration makes India a very lucrative online market. In line with this trend online advertising has seen a very healthy growth pattern in the last few years. Just in the last passed quarter more than 96 billion ad impressions were delivered across India’s websites.... Leggi di più
By: Amarpal Singh Tag: Ad Impressions, Advertising, CPG, Marketing ResearchGiving Thanks to Our Panelists This Holiday Season
While we at comScore are thankful for many things, I wanted to particularly extend our thanks to a group of folks responsible for helping comScore provide value to so many others: our 2 million global research panelists. Leggi di più
By: Richard Weaver Tag: PrivacyFour Digital Trends to Watch this Holiday Shopping Season
The trees may not be trimmed nor the menorahs lit (yet!), but the 2013 online holiday shopping season is already well underway. While we’re predicting a combin ed 14-17% growth in holiday desktop e-commerce and mobile commerce vs. last year, we’re tempering our expectations a bit thanks to discretionary spending being squeezed and six fewer shopping... Leggi di più
By: Kate Dreyer Tag: Black Friday, Holiday Shopping, m-Commerce, Pinterest, Retail
Crystal Ball: 5 Bold Predictions for the 2013 Holiday Season
With Thanksgiving, Black Friday and Cyber Monday inching ever closer, the 2013 holiday season is nearly upon us. With many stakeholders eager to gain some foresight as to what this season might have in store, we at comScore decided to take out our crystal ball and make five bold predictions about what headlines w e’re likely to see by the time the... Leggi di più
By: Adam Lella Tag: Black Friday, Cyber Monday, e-Commerce, Holiday Shopping, m-Commerce
Measuring What Matters in Social Media
Rather than focusing on potential fans, savvy social brands hone in on quality activity and interactions. By using audience-centric social media metrics and competitive benchmarking, brands can better understand their performance and identify oppo rtunities to improve their social impact. Leggi di più
By: Tania Yuki Tag: Engagement, Facebook, Social
Viewability + Audience: Why Digital Ad Growth Depends on the Link Between Pixels and People
I was lucky enough to join some of digital advertising’s best and brightest last week at the IAB’s Ad Ops Summit and comScore’s own Media Seller Roundtable, and those in attendance were treated to some valuable perspective about ad viewability and audience buying. I’ve spent the last 15 years in this industry and have seen quite a bit of change... Leggi di più
By: Jeff Hackett Tag: Ad Impressions, Ad Validation, Advertising
Succeeding in A World of Viewable Impression Measurement & Audience Guarantees
Few industries have seen the level of disruption and high velocity of change that the digital ad industry has experienced in recent years. With the shift toward in-target and viewable impression measurement, this industry has been turned upside down in what seems like an instant. Leggi di più
By: Andrea Vollman Tag: Ad Validation, AdvertisingHealthcare.gov: Traffic is Up Slightly, But Browsing and Enrollment is Down
After a decline in traffic to healthcare.gov during the third week of open enrollment, traffic increased during the beginning of week four as the number of unique visitors reached 500,000 per day for the first time since October 10th. Leggi di più
By: Susan Engleson Tag: Government, Health, Web Analytics, Web Traffic