This page lists and describes the fields in available reports. For general information about performance reports, see the AdWords Help Center.

Available Reports

1. Account Performance
2. Account Reach Frequency
3. Ad Performance
4. Ad Extensions Performance
5. Ad Group Performance
6. Ad Group Reach Frequency
7. Audience Performance
8. Automatic Placements Performance
9. Budget Performance
10. Call Metrics Call Details
11. Campaign Performance
12. Campaign Ad Schedule Target^v201306
13. Campaign Location Target^v201306
14. Campaign Negative Keywords Performance
15. Campaign Negative Locations
16. Campaign Negative Placements Performance
17. Campaign Platform Target^v201306
18. Campaign Reach Frequency
19. Campaign Shared Set
20. Click Performance
21. Creative Conversion
22. Criteria
23. Destination URL
24. Display Keyword Performance
25. Display Topics Performance
26. Geo Performance
27. Keywordless Category
28. Keywordless Query
29. Keywords Performance
30. Managed Placements Performance
31. Placeholder Feed Item
32. Placement Performance
33. Search Query Performance
34. Shared Set Criteria
35. Shared Set
36. URL Performance

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Name

The field name to be used in a <fields> element when requesting reports.

Display Name

The human-readable name of this field.

XML Attribute

The XML attribute in the generated report that corresponds to this field (only applicable if a report definition's download format is XML).

Type

The data type of this field in the generated report.

Behavior

The behavior of this field in the generated report. The three possible values are:

• Attribute: The field contains settings or other fixed data. The values returned will always reflect the current state of the account, ignoring the timespan of the report. The field is compatible with zero-impression reports.
• Metric: The field contains numerical performance data. The values returned reflect the performance over the timespan of the report.
• Segment: The field contains dimension data that is used to group metrics. Including the field in a report may split a single row into multiple rows. The values returned and number of segmented rows reflect the performance over the timespan of the report. The field is likely incompatible with zero-impression reports, see the Notes column for more information.

Notes

Additional information about the field, including formats, enum values, and special behaviors.

Account Performance Report

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Account Reach Frequency Report

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Ad Performance Report

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Ad Extensions Performance Report

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Ad Group Performance Report

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Ad Group Reach Frequency Report

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Audience Performance Report

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Automatic Placements Performance Report

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Budget Performance Report

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Call Metrics Call Details Report

Note: This is a beta feature.

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Campaign Performance Report

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Campaign Ad Schedule Target Report

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Campaign Location Target Report

Note: This is a beta feature.

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Campaign Negative Keywords Performance Report

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Campaign Negative Locations Report

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Campaign Negative Placements Performance Report

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Campaign Platform Target Report

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Campaign Reach Frequency Report

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Campaign Shared Set Report

Note: This is a beta feature.

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Click Performance Report

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Creative Conversion Report

This report is called "Free clicks" in the AdWords web interface.

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Criteria Performance Report

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Destination URL Report

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Display Keyword Performance Report

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Display Topics Performance Report

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Geo Performance Report

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Keywordless Category Report

Note: This is a beta feature.

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Keywordless Query Report

Note: This is a beta feature.

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Keywords Performance Report

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Managed Placements Performance Report

Note: This report is deprecated.

Placeholder Feed Item Report

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Placement Performance Report

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Search Query Performance Report

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Shared Set Criteria Report

Note: This is a beta feature.

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Shared Set Report

Note: This is a beta feature.

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URL Performance Report

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Last updated July 10, 2013.