This appendix lists the available verticals (placement categories). To facilitate parsing, the structure of the downloadable CSV differs from the table below. Instead of providing the more human-readable category path and ID, the CSV provides the category name, ID, and parent category's ID.

Vertical criteria

When creating a vertical criterion to target or exclude a specific category of placements, set its path field such that each part of the listed category corresponds to an element in the path array. For example, to target the "Hobbies & Leisure > Outdoors > Hiking & Camping" category, set path to ["Hobbies & Leisure", "Outdoors", "Hiking & Camping"].

Getting placement category ideas

When using TargetingIdeaService to return placement category ideas (requestedAttributeTypes includes PLACEMENT_CATEGORY), use this table to find the human-readable category that corresponds to the returned placement category ID.

Category Root

• Arts & Entertainment
• Autos & Vehicles
• Beauty & Fitness
• Books & Literature
• Business & Industrial
• Computers & Electronics
• Finance
• Food & Drink
• Games
• Health
• Hobbies & Leisure
• Home & Garden
• Internet & Telecom
• Jobs & Education
• Law & Government
• News
• Online Communities
• People & Society
• Pets & Animals
• Real Estate
• Reference
• Science
• Shopping
• Sports
• Travel
• World Localities