Service
Dependencies
Inheritance
Statistics about an ad or criterion within an ad group or campaign.
- Namespace
-
https://adwords.google.com/api/adwords/cm/v201306 - Fields
| Field | Type | Description |
|---|---|---|
| startDate |
xsd:string
|
Starting date (inclusive) of the statistics. Format is YYYYMMDD. |
| endDate |
xsd:string
|
Ending date (inclusive) of the statistics. Format is YYYYMMDD. |
| network |
Stats.Network
|
The ad network which the stats are for. Enumerations
|
| clicks Filterable
Selectable
|
xsd:long
|
Number of clicks. This field can be selected using the value "Clicks". This field can be filtered on. |
| impressions Filterable
Selectable
|
xsd:long
|
Number of impressions. This field can be selected using the value "Impressions". This field can be filtered on. |
| cost Filterable
Selectable
|
Money
|
Cost. This field can be selected using the value "Cost". This field can be filtered on. |
| averagePosition Filterable
Selectable
|
xsd:double
|
Average position of ads. This field can be selected using the value "AveragePosition". This field can be filtered on. |
| averageCpc Filterable
Selectable
|
Money
|
Average cost per click. This field can be selected using the value "AverageCpc". This field can be filtered on. |
| averageCpm Filterable
Selectable
|
Money
|
Average Cost Per Impression. This field can be selected using the value "AverageCpm". This field can be filtered on. |
| ctr Filterable
Selectable
|
xsd:double
|
Click Through Rate. This field can be selected using the value "Ctr". This field can be filtered on. |
| conversions Filterable
Selectable
|
xsd:long
|
Number of clicks that lead to a conversion. If a user clicks one ad, then converts three times, this value will stay at 1. This field can be selected using the value "Conversions". This field can be filtered on. |
| viewThroughConversions Filterable
Selectable
|
xsd:long
|
Number of conversions (view-through). This field can be selected using the value "ViewThroughConversions". This field can be filtered on. |
| totalBudget Filterable
Selectable
|
Money
|
The total amount of budget allocated for these campaigns. This field can be selected using the value "TotalBudget". This field can be filtered on. |
| Stats.Type |
xsd:string
|
Indicates that this instance is a subtype of Stats. Although this field is returned in the response, it is ignored on input and cannot be selected. Specify xsi:type instead. |