This table maps the Rich Media Format ID and Vendor ID to their DoubleClick Ad Exchange (AdX) certified vendor/technology.
| Format ID | Vendor ID | Description |
|---|---|---|
| 2 | 1 | DoubleClick Rich Media Unit |
| 3 | 2 | Interpolls Unit |
| 4 | 3 | Unicast Unit |
| 5 | 4 | PointRoll Unit |
| 6 | 5 | Eyeblaster Unit |
| 7 | 6 | EyeWonder Unit |
| 8 | 7 | Mediaplex Unit |
| 10 | 9 | Atlas Media Console Unit |
| 11 | 9 | Atlas Rich Media Unit |
| 12 | 10 | Tumri Unit |
| 13 | 11 | eyeReturn Unit |
| 15 | 12 | Bluestreak Unit |
| 16 | 12 | Bluestreak Rich Media Unit |
| 17 | 13 | TruEffect Unit |
| 18 | 14 | United Virtualities Unit |
| 22 | 17 | Flashtalking Unit |
| 23 | 18 | SMART AdServer Unit |
| 24 | 19 | Weborama Unit |
| 27 | 22 | Teracent Unit |
| 28 | 23 | e-Planning Unit |
| 31 | 26 | 24/7 Real Media Unit |
| 32 | 27 | aCerno Unit |
| 33 | 28 | Acxiom Unit |
| 37 | 32 | Adconion Unit |
| 45 | 40 | Advertising.com Unit |
| 47 | 42 | BlueKai Unit |
| 49 | 44 | Burst Media Unit |
| 53 | 48 | ContextWeb Unit |
| 54 | 49 | cpmAdvisiors Unit |
| 56 | 51 | Aperture Unit |
| 58 | 53 | Dotomi Unit |
| 60 | 55 | Dynamic Logic/Safecount Unit |
| 62 | 57 | Factor TG Unit |
| 63 | 58 | FetchBack Unit |
| 64 | 59 | Goodway Group Unit |
| 65 | 8 | Google Expandable Unit |
| 66 | 60 | InsightExpress Unit |
| 67 | 61 | Interclick Unit |
| 69 | 63 | Invite Media Unit |
| 71 | 65 | Kontera Unit |
| 72 | 66 | Media6Degrees Unit |
| 73 | 67 | MediaMath Unit |
| 75 | 69 | Nielsen Unit |
| 76 | 70 | Nielsen IAG Research Unit |
| 77 | 71 | Nurun Unit |
| 84 | 78 | Quinstreet Unit |
| 88 | 82 | Specific Media Unit |
| 93 | 87 | Tribal Fusion Unit |
| 94 | 88 | Turn Unit |
| 96 | 90 | ValueClick Unit |
| 98 | 92 | VideoEgg Unit |
| 100 | 94 | Vizu Unit |
| 101 | 95 | X Plus One Unit |
| 102 | 96 | YuMe Unit |
| 103 | 97 | DoubleClick VAST Video Unit |
| 106 | 100 | PointRoll VAST Video Unit |
| 107 | 101 | EyeWonder VAST Video Unit |
| 110 | 104 | Fusebox Unit |
| 112 | 106 | Zedo Unit |
| 114 | 108 | Adrime Unit |
| 115 | 109 | Impact Engine Unit |
| 116 | 110 | Adtech Unit |
| 117 | 111 | Data Xu Unit |
| 118 | 112 | Other Unit |
| 119 | 113 | Image & Flash (gif, jpg, png, swf) |
| 123 | 117 | Criteo Unit |
| 125 | 119 | Emediate Unit |
| 127 | 121 | Qoof Rich Media Unit |
| 128 | 122 | TradeDoubler Unit |
| 132 | 126 | AdShuffle Unit |
| 134 | 128 | Aunica Unit |
| 135 | 129 | BrightRoll Unit |
| 136 | 130 | Broadband Enterprises / Vindico Unit |
| 139 | 133 | iCrossing Unit |
| 143 | 137 | Predicta Unit |
| 144 | 138 | Reddion / NOAH Unit |
| 146 | 140 | TellApart Unit |
| 149 | 143 | Adometry Unit |
| 150 | 144 | Integral Ad Science (AdSafe Media) Unit |
| 151 | 145 | DoubleVerify Unit |
| 152 | 146 | The Media Trust Unit |
| 153 | 147 | PerformLine Unit |
| 154 | 148 | RealVu Unit |
| 155 | 149 | comScore AdXpose Unit |
| 156 | 150 | Mixpo Unit |
| 157 | 151 | Dapper Unit |
| 158 | 152 | Quantcast AdServing Unit |
| 163 | 157 | Adnetik Unit |
| 164 | 158 | AdLantic Online Advertising Unit |
| 165 | 159 | AdConductor Unit |
| 166 | 160 | AdJug Unit |
| 167 | 161 | AdKnife Unit |
| 168 | 162 | Crimtan Unit |
| 169 | 163 | AppNexus Unit |
| 170 | 164 | BidAlpha Unit |
| 171 | 165 | Brand.net Unit |
| 177 | 171 | AdMeld Unit |
| 185 | 179 | Channel Intelligence Unit |
| 200 | 194 | NetSeer Unit |
| 201 | 195 | Netmining Video Unit |
| 204 | 198 | Omniture Unit |
| 210 | 204 | Pulpo Media Unit |
| 226 | 220 | TubeMogul Video Unit |
| 230 | 224 | Yield Manager - Ad Serving Unit |
| 231 | 225 | Zanox Unit |
| 232 | 226 | DoubleClick Rich Media - Expandable Unit (Beta) |
| 233 | 227 | EyeWonder - Expandable Unit (Beta) |
| 234 | 228 | MediaMind - Expandable Unit (Beta) |
| 235 | 229 | PointRoll - Expandable Unit (Beta) |
| 236 | 230 | Unicast - Expandable Unit (Beta) |
| 237 | 231 | Dimestore (GFK) - Survey Unit |
| 238 | 232 | comScore - Survey Unit |
| 239 | 233 | Media Innovation Group Unit |
| 240 | 234 | Nielsen - Survey Unit |
| 241 | 235 | InsightExpress - Survey Unit |
| 242 | 236 | Factor TG - Survey Unit |
| 243 | 237 | GroupM / WPP Unit |
| 244 | 238 | Aggregate Knowledge Unit |
| 261 | 255 | Accuen Unit |
| 266 | 260 | Alenty Unit |
| 273 | 267 | DataLogix Unit |
| 303 | 297 | VAST Certification Test Unit |
| 305 | 299 | Evidon Unit |
| 309 | 303 | Dynamic Logic/Safecount - Survey Unit |
| 310 | 304 | Adriver Unit |
| 311 | 305 | Yield Manager Unit |
| 312 | 306 | Adap.TV Video Unit |
| 313 | 307 | MaxPoint Interactive Video Unit |
| 314 | 308 | Turn Video Unit |
| 315 | 309 | zzz [ARCHIVED] DFA Video Unit Archived |
| 316 | 310 | AdoTube Video Unit |
| 317 | 311 | Adconion Video Unit |
| 318 | 312 | BrightRoll Video Unit |
| 319 | 313 | LiveRail Video Unit |
| 320 | 314 | TidalTV Video Unit |
| 321 | 315 | eyeReturn - Survey Unit |
| 322 | 316 | Flashtalking - Expandable Unit (Beta) |
| 323 | 317 | Yume Video Unit |
| 324 | 318 | Vindico Video Unit |
| 331 | 325 | redvertisment Unit |
| 334 | 328 | Adtech Video Unit |
| 335 | 329 | Pipewave Video Unit |
| 337 | 331 | Avail Intelligence Unit |
| 338 | 332 | Audience Manager (DemDex/Omniture) Unit |
| 339 | 333 | Trademob Unit |
| 340 | 334 | Adloox Unit |
| 341 | 335 | Test & Target (Adobe/Omniture) Unit |
| 343 | 337 | SundaySky Video Unit |
| 346 | 340 | Triggit Video Unit |
| 347 | 341 | Cobalt Unit |
| 348 | 342 | Adledge Unit |
| 357 | 394 | AppNexus Video Unit |
| 362 | 399 | Media6Degrees Video Unit |
| 370 | 407 | Adrime Video Unit |
| 371 | 408 | Adform DSP Video Unit |
| 373 | 410 | MediaMind Video Unit |
| 377 | 414 | Batch Media Unit |
| 391 | 428 | Mediaplex - Expandable Unit (Beta) |
| 394 | 431 | RadiumOne Video Unit |
| 395 | 432 | Hi-Media Unit |
| 406 | 443 | Telemetry Video Unit |
| 408 | 445 | ProjectSunBlock Unit |
| 409 | 446 | Innovid Video Unit |
| 410 | 447 | Mixpo Video Unit |
| 413 | 450 | Adfox Video Unit |
| 414 | 451 | AdMaxim Video Unit |
| 415 | 452 | Collective Media Video Unit |
| 416 | 453 | EyeView Video Unit |
| 417 | 454 | Flashtalking Video Unit |
| 418 | 455 | FreeWheel Video Unit |
| 419 | 456 | GPM-Digital Video Unit |
| 420 | 457 | Jivox Video Unit |
| 421 | 458 | Massmotionmedia Video Unit |
| 422 | 459 | Next Performance Video |
| 423 | 460 | Oggifinogi Video Unit |
| 424 | 461 | OpenX Video Unit |
| 425 | 462 | Specific Media Video Unit |
| 426 | 463 | SpotXchange Video Unit |
| 427 | 464 | The Trade Desk Video Unit |
| 428 | 465 | VideoHub Video Unit |
| 429 | 466 | Videostrip Video Unit |
| 431 | 468 | Struq Video Unit |
| 432 | 469 | Innity Video Unit |
| 433 | 470 | Audience Science Video Unit |
| 434 | 471 | Movad Video Unit |
| 435 | 472 | Neustar AdAdvisor Unit |
| 437 | 474 | Integral Ad Science (AdSafe Media) - Ad Blocking Unit |
| 438 | 475 | comScore AdXpose - Ad Blocking Unit |
| 439 | 476 | comScore vCE - Ad Blocking Unit |
| 440 | 477 | DoubleVerify BrandShield - Ad Blocking |
| 441 | 478 | AdMotion Video Unit |
| 442 | 479 | eyeReturn Video Unit |
| 443 | 480 | Extreme Reach Video Unit |
| 444 | 481 | eXelate Unit |