AdWords API
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Download Formats

Supported reports download formats

Format Description
CSVFOREXCEL The format for Excel. This uses a format of unicode which is prepended with a BOM (byte order marker) to signal to Excel that it is unicode. Excel defaults to use tab as a separator when unicode is being used. If comma is used then Excel will put all of the data in each row into a single column (by default).
CSV The csv (comma separated) output format.
TSV The tsv (tab separated) output format.
XML The xml output format.
GZIPPED_CSV The gzip compressed csv (comma separated) output format.
PDF The pdf output format.
GZIPPED_XML The gzip compressed xml output format.

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