CONTENT_LABEL

Content label for exclusion.

KEYWORD

Keyword. e.g. 'mars cruise'

PLACEMENT

Placement. aka Website. e.g. 'www.flowers4sale.com'

VERTICAL

Vertical, e.g. 'category::Animals>Pets' This is for vertical targeting on the content network.

USER_LIST

User lists, are links to sets of users defined by the advertiser.

USER_INTEREST

User interests, categories of interests the user is interested in.

MOBILE_APPLICATION

Mobile applications to target. This is a beta feature.

MOBILE_APP_CATEGORY

Mobile application categories to target. This is a beta feature.

PRODUCT

Filter for products the advertiser wants to target.

WEBPAGE

Webpages of an advertiser's website to target. This is a beta feature.

LANGUAGE

Languages to target.

LOCATION

Geographic regions to target.

AGE_RANGE

Age Range to exclude.

CARRIER

Mobile carriers to target.

OPERATING_SYSTEM_VERSION

Mobile operating system versions to target.

MOBILE_DEVICE

Mobile devices to target. This is a beta feature.

GENDER

Gender to exclude.

POLYGON

Polygon area to target.

PROXIMITY

Proximity (area within a radius) to target.

PLATFORM

Platforms to target.

AD_SCHEDULE

AdSchedule or specific days and time intervals to target.

UNKNOWN

Used for return value only. An enumeration could not be processed, typically due to incompatibility with your WSDL version.

For example, "http://www.domain.com". This field can be selected using the value "PlacementUrl". This field can be filtered on. This field is required and should not be null when it is contained within Operators : ADD.