AdWords API
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type ContentLabel (v201302)

Content Label for category exclusion. This is enabled for AdX.


Namespace
https://adwords.google.com/api/adwords/cm/v201302
Fields
Field Type Description
Criterion (inherited)
id
Filterable
Required
Selectable
xsd:long ID of this criterion. This field can be selected using the value "Id". This field can be filtered on. This field is required and should not be null when it is contained within Operators : SET, REMOVE.
type
Filterable
ReadOnly
Selectable
Criterion.Type This field can be selected using the value "CriteriaType". This field can be filtered on. This field is read only and should not be set. If this field is sent to the API, it will be ignored. Indicates that this instance is a subtype of Criterion. Although this field is returned in the response, it is ignored on input and cannot be selected. Specify xsi:type instead.
Enumerations
CONTENT_LABEL
Content label for exclusion.
KEYWORD
Keyword. e.g. 'mars cruise'
PLACEMENT
Placement. aka Website. e.g. 'www.flowers4sale.com'
VERTICAL
Vertical, e.g. 'category::Animals>Pets' This is for vertical targeting on the content network.
USER_LIST
User lists, are links to sets of users defined by the advertiser.
USER_INTEREST
User interests, categories of interests the user is interested in.
MOBILE_APPLICATION
Mobile applications to target. This is a beta feature.
MOBILE_APP_CATEGORY
Mobile application categories to target. This is a beta feature.
PRODUCT
Filter for products the advertiser wants to target.
WEBPAGE
Webpages of an advertiser's website to target. This is a beta feature.
LANGUAGE
Languages to target.
LOCATION
Geographic regions to target.
AGE_RANGE
Age Range to exclude.
CARRIER
Mobile carriers to target.
OPERATING_SYSTEM_VERSION
Mobile operating system versions to target.
MOBILE_DEVICE
Mobile devices to target. This is a beta feature.
GENDER
Gender to exclude.
POLYGON
Polygon area to target.
PROXIMITY
Proximity (area within a radius) to target.
PLATFORM
Platforms to target.
AD_SCHEDULE
AdSchedule or specific days and time intervals to target.
UNKNOWN
Used for return value only. An enumeration could not be processed, typically due to incompatibility with your WSDL version.
Criterion.Type xsd:string Indicates that this instance is a subtype of Criterion. Although this field is returned in the response, it is ignored on input and cannot be selected. Specify xsi:type instead.
ContentLabel
contentLabelType
Filterable
Required
Selectable
ContentLabelType Content label type This field can be selected using the value "ContentLabelType". This field can be filtered on. This field is required and should not be null when it is contained within Operators : ADD.
Enumerations
ADULTISH
Sexually suggestive content
AFE
Error pages
BELOW_THE_FOLD
Below the fold placements
CONFLICT
Military & international conflict
DP
Parked domains
EMBEDDED_VIDEO
Embedded video
GAMES
Games
JACKASS
Juvenile, gross & bizarre content
PROFANITY
Profanity & rough language
UGC_FORUMS
Forums
UGC_IMAGES
Image-sharing pages
UGC_SOCIAL
Social networks
UGC_VIDEOS
Video-sharing pages
SIRENS
Crime, police & emergency
TRAGEDY
Death & tragedy
VIDEO
Video
UNKNOWN
Used for return value only. An enumeration could not be processed, typically due to incompatibility with your WSDL version.

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