AdWords API
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type BiddingStrategyConfiguration (v201302)

Encapsulates the information about bids and bidding strategies. Bidding Strategy can be set only on campaigns. A bidding strategy can be set on the campaign using the bidding schema BiddingStrategyConfiguration.biddingScheme or by using the bidding strategy type BiddingStrategyConfiguration.biddingStrategyType. If the bidding strategy type is used, then schemes are created using default values. Bids can be set only on ad groups and ad group criteria. They cannot be set on campaigns. Multiple bids can be set at the same time. Only the bids that apply to the campaign's bidding strategy will be used.


Namespace
https://adwords.google.com/api/adwords/cm/v201302
Fields
Field Type Description
biddingStrategyType
Filterable
Selectable
BiddingStrategyType The type of the bidding strategy to be attached. This field can be selected using the value "BiddingStrategyType". This field can be filtered on.
Enumerations
BUDGET_OPTIMIZER
CONVERSION_OPTIMIZER
MANUAL_CPC
MANUAL_CPM
PERCENT_CPA
UNKNOWN
Used for return value only. An enumeration could not be processed, typically due to incompatibility with your WSDL version.
biddingScheme
  1. BiddingScheme
    1. BudgetOptimizerBiddingScheme
    2. ConversionOptimizerBiddingS...
    3. ManualCpcBiddingScheme
    4. ManualCpmBiddingScheme
    5. PercentCpaBiddingScheme
The bidding strategy metadata. Bidding strategy can be associated using the BiddingStrategyConfiguration.biddingStrategyType or the bidding scheme.
bids
  1. Bids[]
    1. CpaBid
    2. CpcBid
    3. CpmBid
    4. PercentCpaBid
Specifies the bids. Bids can be set only on ad groups and ad group criteria. Bids cannot be set on campaign. Default CPC, CPM and CPA bid values will be set if they are not provided during AdGroup creation. Default CPC, CPM and CPA bid values are minimal billable amounts in local currencies. For example, for US Dollars CPC, CPM and CPA default values are $0.01, $0.25 and $0.01, respectively.

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