AdWords API
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type MobileAd (v201306)

Represents a mobile ad.

A mobile ad can contain a click-to-call phone number, a link to a website, or both. You specify which features you want by setting certain fields, as shown in the following table. For example, to create a click-to-call mobile ad, set the fields in the Click-to-call column. A hyphen indicates that you should not set the corresponding field.

For more information, see Create a mobile ad.

Click-to-call Website Both
headline
description
mobileCarriers
phoneNumber
countryCode
businessName
-
-
-
headline
description
mobileCarriers
-
-
-
displayUrl
destinationUrl
markupLanguages
headline
description
mobileCarriers
phoneNumber
countryCode
businessName
displayUrl
destinationUrl
markupLanguages
This is disabled for AdX when it is contained within Operators: ADD, SET.
Namespace
https://adwords.google.com/api/adwords/cm/v201306
Fields
Field Type Description
Ad (inherited)
id
Filterable
Selectable
xsd:long ID of this ad. This field is ignored when creating ads using AdGroupAdService. This field can be selected using the value "Id". This field can be filtered on.
url
Filterable
Selectable
xsd:string Destination URL. This field can be selected using the value "Url". This field can be filtered on.
displayUrl
Filterable
Selectable
xsd:string Visible URL. This field can be selected using the value "DisplayUrl". This field can be filtered on.
devicePreference
Filterable
Selectable
xsd:long The device preference for the ad. This field can be selected using the value "DevicePreference". This field can be filtered on.
disapprovalReasons
ReadOnly
Selectable
xsd:string[] List of disapproval reasons. This field can be selected using the value "DisapprovalReasons". This field is read only and should not be set. If this field is sent to the API, it will be ignored.
Ad.Type xsd:string Indicates that this instance is a subtype of Ad. Although this field is returned in the response, it is ignored on input and cannot be selected. Specify xsi:type instead.
MobileAd
headline
Selectable
xsd:string The headline of the ad. This field can be selected using the value "MobileAdHeadline".
description
Selectable
xsd:string The description line. This field can be selected using the value "MobileAdDescription".
markupLanguages
Selectable
MarkupLanguageType[] The list of markup languages to use for the mobile ad. This field can be selected using the value "MobileAdMarkupLanguages".
Enumerations
HTML
HyperText Markup Language.
CHTML
Compact HyperText Markup Language.
XHTML
eXtensible HyperText Markup Language.
WML
Wireless Markup Language.
mobileCarriers
Selectable
xsd:string[] The list of mobile carriers to use for the mobile ad. Each string must be of the form 'CarrierName@CountryCode'. To specify that all available carriers are to be used, use the reserved keyword 'ALLCARRIERS'. See available mobile carriers. This field can be selected using the value "MobileAdMobileCarriers".
businessName
Selectable
xsd:string The business name of the mobile ad. Must not exceed 20 characters (except for ads targeted to Japan, which must not exceed 10 Japanese characters). This field can be selected using the value "MobileAdBusinessName".
countryCode
Selectable
xsd:string The country code for the phone number in the click-to-call mobile ad. The click-to-call ad will display only in this country. This field will be used to verify the phone number format and validate the targeted mobile carriers. This field can be selected using the value "MobileAdCountryCode".
phoneNumber
Selectable
xsd:string The click-to-call phone number. Must not exceed 20 characters. This field can be selected using the value "MobileAdPhoneNumber".

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