AdWords API

AdWords API
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type Keyword (v201306)

Service
AdGroupCriterionService CampaignCriterionService MutateJobService SharedCriterionService TargetingIdeaService TrafficEstimatorService
Inheritance
Criterion
▼
AgeRange CriterionUserInterest CriterionUserList Gender Keyword MobileAppCategory MobileApplication Placement Product Vertical Webpage

Represents a keyword. This is disabled for AdX when it is contained within Operators: ADD, SET.

Namespace
https://adwords.google.com/api/adwords/cm/v201306
Fields
Field Type Description
Criterion (inherited)
id
Filterable
Required
Selectable
 xsd:long ID of this criterion. This field can be selected using the value "Id". This field can be filtered on. This field is required and should not be null when it is contained within Operators : SET, REMOVE.
type
Filterable
ReadOnly
Selectable
 Criterion.Type This field can be selected using the value "CriteriaType". This field can be filtered on. This field is read only and should not be set. If this field is sent to the API, it will be ignored. Indicates that this instance is a subtype of Criterion. Although this field is returned in the response, it is ignored on input and cannot be selected. Specify xsi:type instead.
Enumerations
CONTENT_LABEL
Content label for exclusion.
KEYWORD
Keyword. e.g. 'mars cruise'
PLACEMENT
Placement. aka Website. e.g. 'www.flowers4sale.com'
VERTICAL
Vertical, e.g. 'category::Animals>Pets' This is for vertical targeting on the content network.
USER_LIST
User lists, are links to sets of users defined by the advertiser.
USER_INTEREST
User interests, categories of interests the user is interested in.
MOBILE_APPLICATION
Mobile applications to target. This is a beta feature.
MOBILE_APP_CATEGORY
Mobile application categories to target. This is a beta feature.
PRODUCT
Filter for products the advertiser wants to target.
WEBPAGE
Webpages of an advertiser's website to target. This is a beta feature.
LANGUAGE
Languages to target.
LOCATION
Geographic regions to target.
AGE_RANGE
Age Range to exclude.
CARRIER
Mobile carriers to target.
OPERATING_SYSTEM_VERSION
Mobile operating system versions to target.
MOBILE_DEVICE
Mobile devices to target. This is a beta feature.
GENDER
Gender to exclude.
PROXIMITY
Proximity (area within a radius) to target.
PLATFORM
Platforms to target.
AD_SCHEDULE
AdSchedule or specific days and time intervals to target.
UNKNOWN
Used for return value only. An enumeration could not be processed, typically due to incompatibility with your WSDL version.
Criterion.Type xsd:string Indicates that this instance is a subtype of Criterion. Although this field is returned in the response, it is ignored on input and cannot be selected. Specify xsi:type instead.
Keyword
text
Filterable
MatchesRegex
Required
Selectable
 xsd:string Text of this keyword (at most 80 characters and ten words). This field can be selected using the value "KeywordText". This field can be filtered on. This string must match the regular expression '[^\x00]*' This field is required and should not be null when it is contained within Operators : ADD.
matchType
Filterable
Required
Selectable
 KeywordMatchType Match type of this keyword. This field can be selected using the value "KeywordMatchType". This field can be filtered on. This field is required and should not be null when it is contained within Operators : ADD.
Enumerations
EXACT
Exact match
PHRASE
Phrase match
BROAD
Broad match

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