Service

AdGroupCriterionService AdGroupService CampaignService MutateJobService

Dependencies

AdGroup BiddableAdGroupCriterion Campaign

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BiddingStrategyConfiguration

Encapsulates the information about bids and bidding strategies. Bidding Strategy can be set on campaigns, ad groups or ad group criteria. A bidding strategy can be set using one of the following:

• bidding scheme
• bidding strategy type
• bidding strategy ID for flexible bid strategies.

If the bidding strategy type is used, then schemes are created using default values. Bids can be set only on ad groups and ad group criteria. They cannot be set on campaigns. Multiple bids can be set at the same time. Only the bids that apply to the campaign's bidding strategy will be used. Flexible bidding is a beta feature. For more information on flexible bidding, visit the Help Center.

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Namespace

https://adwords.google.com/api/adwords/cm/v201306

Fields

• biddingStrategyId
• biddingStrategyName
• biddingStrategyType
• biddingStrategySource
• biddingScheme
• bids

Field	Type	Description
biddingStrategyId AdxEnabled Beta Filterable Selectable	xsd:long	Id of the bidding strategy to be associated with the campaign, ad group or ad group criteria. A bidding strategy is created using the BiddingStrategyService ADD operation and is assigned a BiddingStrategyId. The BiddingStrategyId can be shared across campaigns, ad groups and ad group criteria. This field can be selected using the value "BiddingStrategyId". This field can be filtered on. This is disabled for AdX. This is a beta feature.
biddingStrategyName Beta Filterable ReadOnly Selectable	xsd:string	Name of the bidding strategy. This is applicable only for flexible bidding strategies. This field can be selected using the value "BiddingStrategyName". This field can be filtered on. This is a beta feature. This field is read only and should not be set. If this field is sent to the API, it will be ignored.
biddingStrategyType Filterable Selectable	BiddingStrategyType	The type of the bidding strategy to be attached. This field can be selected using the value "BiddingStrategyType". This field can be filtered on. Enumerations BUDGET_OPTIMIZER CONVERSION_OPTIMIZER MANUAL_CPC MANUAL_CPM PAGE_ONE_PROMOTED This is a beta feature. PERCENT_CPA TARGET_SPEND This is a beta feature. ENHANCED_CPC This is a beta feature. TARGET_CPA This is a beta feature. NONE Special bidding strategy type used to reset the bidding strategy at AdGroup and AdGroupCriterion. This is a beta feature. UNKNOWN Used for return value only. An enumeration could not be processed, typically due to incompatibility with your WSDL version.
biddingStrategySource Beta Filterable ReadOnly Selectable	BiddingStrategySource	Indicates where the bidding strategy is associated i.e. campaign, ad group or ad group criterion. This field can be selected using the value "BiddingStrategySource". This field can be filtered on. This is a beta feature. This field is read only and should not be set. If this field is sent to the API, it will be ignored. Enumerations CAMPAIGN Bidding strategy is defined on campaign level. ADGROUP Bidding strategy is defined on adgroup level. CRITERION Bidding strategy is defined on criterion level.
biddingScheme	BiddingScheme BudgetOptimizerBiddingScheme ConversionOptimizerBiddingS... EnhancedCpcBiddingScheme ManualCpcBiddingScheme ManualCpmBiddingScheme PageOnePromotedBiddingScheme PercentCpaBiddingScheme TargetCpaBiddingScheme TargetSpendBiddingScheme	The bidding strategy metadata. Bidding strategy can be associated using the BiddingStrategyConfiguration.biddingStrategyType or the bidding scheme.
bids	Bids[] CpaBid CpcBid CpmBid PercentCpaBid	Specifies the bids. Bids can be set only on ad groups and ad group criteria. Bids cannot be set on campaign. Default CPC, CPM and CPA bid values will be set if they are not provided during AdGroup creation. Default CPC, CPM and CPA bid values are minimal billable amounts in local currencies. For example, for US Dollars CPC, CPM and CPA default values are $0.01, $0.25 and $0.01, respectively.

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Last updated July 10, 2013.