Best Practices for Running eCommerce in the AWS Cloud

Best Practices for RunningeCommerce in the AWS Cloud

Welcome Sheri Sullivan Senior Marketing Manager Global SI Ecosystem Amazon Web Services

Webinar Overview• Submit Your Questions using the Q/A tool.• A copy of today’s presentation will be made available on: • AWS SlideShare Channel@ http://www.slideshare.net/AmazonWebServices/ • AWS YouTube Channel@ http://www.youtube.com/user/AmazonWebServices Special Note: Today’s Webinar is being recorded.

What We’ll Cover• AWS Cloud Computing Overview• eCommerce Platform Infrastructure• Preparing for your eCommerce business for peak season

E-COMMERCE WITH AMAZON WEB SERVICESSimone BrunozziTechnology EvangelistAmazon Web [email protected]

Consumer (Retail) Seller IT Business Business Business

About AmazonHow did Amazon…Web Services Deep experience in building and ? operating global web scale systems …get into cloud computing?

Utility computingOn demand Pay as you goUniform Available

AWS is a set of infrastructure building blocks

AMAZON EC2ELASTIC COMPUTE CLOUD

AMAZON S3SIMPLE STORAGE SERVICE

Objects in S3 1 Trillion1000.000 750.000 500.000 250.000 0.000 750k+ peak transactions per second

99.999999999% DURABILITY

When you turn off your cloudresources, you actually stop paying for

SECURITY

CERTIFICATIONS & COMPLIANCE SAS 70 Type II audit ISO 27001 Certification Sarbanes-Oxley SOX HIPAA healthcare FISMA US Federal Government DIACAP MAC III Sensitive IATO

 PCI DSS Compliant LEVEL 1 SERVICE PROVIDER

WORLDWIDE REACH

On a global footprint Region US-WEST (N. California) EU-WEST (Ireland) GOV CLOUD ASIA PAC (Tokyo) US-EAST (Virginia)US-WEST (Oregon) ASIA PAC (Singapore) SOUTH AMERICA (Sao Paulo)

On a global footprint Availability Zone

On a global footprint Edge Locations London(2) Seattle South Bend New York (2) Amsterdam Newark Stockholm Dublin Palo Alto TokyoSan Jose Frankfurt(2) Paris(2) Ashburn(2) Milan Osaka Los Angeles (2) Jacksonville Dallas(2) Hong Kong St.Louis Miami Singapore(2) Sydney Sao Paulo

SCALE

SEARCH

AMAZONCLOUDSEARCHFULLY-MANAGED SEARCH SERVICE

DEMOCRATIZE SEARCHAmazon CloudSearch delivers a fully-managed search service in the cloud that can be set up and running in less than 1 hour, with automatic scaling for data &traffic, at a price starting at less than $100 per month.

USER ANALYTICS

PROTOTYPING

amazon.com, 1995

« Want to increase innovation? Lower the cost of failure » Joi Ito

A prototype shouldnt require big investments…

… it should be cheap and validate ideas

focus on your business

• Simone Brunozzi• Technology Evangelist, AWS - Twitter: @simon

Optaros Kevin Carlson Senior Director Optaros

Architect of the Cloud

The Way Consumers Buy is Changing Consumer purchase behaviors—online and in-store still dominate, but… Safest Most reliable Overall favorite Easiest Most convenient 77 % 69 68 68 % % % 59 % 38 31 % 28 % 27 % % 22 20 % % 13 13 11 % % 7% % In-store Purchase Online PC Purchase Mobile Purchase*Source: Nielsen 46

Mobile is an increasingly important channel — tablets in particular iPads take the lead: • Account for 2/3 of shopping, browsing and purchasing • 90% of mobile revenues (creeping ahead of desktop orders) 47

Running eCommerce in the Cloud• Applications must be architected for the cloud • Decouple components • “Share nothing” architectures• Consider mobile, social APIs

Best Practice #1Horizontal Scalability vs. Vertical Scalability• Proactive scaling • Anticipated traffic (peaks) • Marketing-driven traffic• Reactive scaling

Best Practice #2Performance Is a Business Requirement• Correlation between response time and conversion• Cache at different levels• Build representative test cases• Measure performance metrics• Server & client performance

Best Practice #3Automate EVERYTHING• Infrastructure as code• Configuration & environment management• Server provisioning time• No human error

Best Practice #4Do Your Capacity Planning• Pay for what you use• Err on the side of extra capacity• Mix planned & elastic capacity• Plan ahead

Best Practice #5Managing Environments• AWS enables • Limited capital investment • Short time period • Development, systems integration, testing• Efficient creation and removal of intermediate environments (QA, Test Harnesses)

Capacity PlanningInfrastructure Cost Time

Compliance & Security• PCI• Security• Burden is on the merchant• Level 1, Level 2 compliance

Beware of Licensing• Understand software licensing restrictions in cloud environments• Work with your software provider

What can you do now?Testing • Spin up new QA environments quickly for parallel release testing or overlapping releases • Create Load Testing environments as large or larger than ProductionExperimentation • Test new features during code freeze • Quickly setup A/B test beds • Social network features outside of true production environment

What can you do now?Production Capacity Overflow • Offload portions of production traffic to servers in the cloud such as heavy read-only content, CMS or catalogue • Create gateways for unpredictable traffic such as mobile APIs or social network integrations

Optaros’ View of the Digital Commerce Ecosystem CUSTOMER EXPERIENCE STOREFRONT MOBILE SHOPPING COMMUNITY MARKETPLACE CART ENABLING TECHNOLOGIES Digital Commerce PRODUCT CATALOG PRODUCT CONTENT MANAGEMENT ANALYTICS Enablement INTEGRATION ORDER ERP CRM PAYMENT CUSTOMER FULFILLMENT MANAGEMENT GATEWAY SERVICE

About OptarosOptaros delivers digitalcommerce services at an USER EXPERIENCEaccelerated rate. TECHNOLOGYWe have the capabilities toprovide award winning user VISUAL DESIGNexperiences & creativedesign, and the technology skillsneeded to create reliable and HOSTING & SUPPORTscalable technologyinfrastructure.

Who Are Optaros’ Clients?

THANK YOU. QUESTIONS? [email protected] Simone Brunozzi, [email protected] Evangelist, AWS - Twitter: @simon

Best Practices for Running eCommerce in the AWS Cloud

by Amazon Web Services on Oct 09, 2012

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Best Practices for Running eCommerce in the AWS Cloud Presentation Transcript