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  • Nobody Wants to Get [Email] Blasted: The Story Behind the Song 18 November 2013, 07:30 AM Author: Julie NeumarkGone are the days of batch and blast! The batch-and-blast mentality is now the Brontosaurus of modern day digital marketing. Bottom line: nobody wants to get blasted. Here’s the story behind songwriter Julie Neumark’s "Nobody Wants to Get Blasted."
  • 10 Insider Tips for Your Dreamforce 2013 Experience 16 November 2013, 07:30 AM Author: Maggie JonesBetween choosing breakout sessions and keynotes, scheduling networking events and meetings, registering for parties, and navigating the delightful chaos that is urban San Francisco, making the most of Dreamforce can feel like planning a wedding – or an expedition to outer space. Here are 10 insider tips on key sessions, can’t-miss parties, and local gems:
  • Prove Your Worth:10 KPIs for Marketers 15 November 2013, 07:30 AM Author: Frank PassantinoThe executive team wants to know the value of your marketing. What numbers do you give them? What key performance indicators (KPI) do you use? No need to panic – just be prepared. Here are 10 KPIs that every marketer should be measuring.
  • Forget the Flowchart! Lead Nurturing’s New Paradigm in 4 Simple Steps 14 November 2013, 07:30 AM Author: Rajiv KapoorForget the flowcharts! Here’s how to enter the new lead nurturing paradigm with effective, relevant nurture streams.
  • How to Survive Dreamforce on a Budget: Leave Your Company Card at Home [Infographic] 13 November 2013, 08:30 AM Author: Dayna RothmanDreamforce is right around the corner – next week, in fact! San Francisco is expensive, but Dreamforce offers you a ton of free passes, food and drink, swag, and parties. Here’s an infographic to ensure your credit cards don’t get declined while you’re wining and dining, Dreamforce-style.
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