Category Archives: Expert Interviews
Robin Yearsley: The Next Generation in Content Communities
Published on July 24, 2013 by Magda Alexandra Torres
Paper.li ambassador, Robin Yearsley, shares his knowledge on content marketing with our community and gives us the scoop on his new company, Contenteur! Continue reading
11 Tips for Effective Updates on Social Networks
Published on January 7, 2013 by Kelly Hungerford
“One update doesn’t fit all” across networks. Intel’s Social Innovator Ekaterina Walter shares her tips for update excellence in 2013! Continue reading
Social Media Helps Keep Travellers on the Road
Published on December 24, 2012 by Liz Wilson
Want tips on how to use social media for your public sector organisation? Russel Lolacher and the communications teams at the British Columbia Ministry of Transportation and Infrastructure in Canada can help. The teams, of which Russel is Social Media … Continue reading
Speed Up Your Sales With the New Social Selling
Published on December 18, 2012 by Liz Wilson
In part one of her interview, Barbara Giamanco, President and Social Sales Strategist of Social Centered Selling, set out the basics of ‘social selling’. Here Barbara, a leading thinker on the evolution of selling, co-author … Continue reading
Get Started with Social Selling
Published on December 17, 2012 by Liz Wilson
Have you been wondering how to up your sales? Barbara Giamanco is President and Social Sales Strategist of Social Centered Selling, and a leading thinker on the evolution of selling. Co-Author of The New Handshake: … Continue reading
New Ways to Break the Humanitarian News
Published on November 5, 2012 by Liz Wilson
How do you get ‘forgotten’ humanitarian stories seen in a world where so much news conflicts for attention? For Julie Mollins, a senior journalist with the Thomson Reuters Foundation, the charitable arm of Thomson Reuters … Continue reading
Be Human, Be Likeable, Be Successful
Published on October 22, 2012 by Liz Wilson
Rohit Bhargava, marketer, professor, author and speaker, talks about his new number one marketing bestseller exploring why we want to do business with people we like. Continue reading
Sisters Pioneer the Art of Digital Mags
Published on October 8, 2012 by Liz Wilson
If you love high-quality magazines, you will adore SisterMAG. It is produced with passion by Toni and Thea Neubauer, who are showing the world how a digital-only magazine can be not only a thing of beauty but also a viable business. Continue reading
Whoever Tells the Best Stories Wins
Published on October 1, 2012 by Liz Wilson
There’s a difference between a story, and a story that moves people to action. Karen Dietz explains how you get to tell the second type of story by asking the right kind of questions and listening. Continue reading
Why Marketing Pros are going Paper.li Pro
Published on September 27, 2012 by Liz Wilson
Want to know who’s using Paper.li Pro and how? Here we go! In the first of our interviews with Pro publishers Alastair McPheat of Zein Marketing shares how to take the pain out of newsletters. Continue reading
Take Your Blog to the World
Published on September 24, 2012 by Liz Wilson
Renée Blodgett has been blogging for 15 years and she has much, much more than basic tips to give away. Learn from her insights how to think like a business and make your blog the center of it. Continue reading
Advice for Startups: Take Risk, Think Big
Published on September 20, 2012 by Liz Wilson
What makes a successful entrepreneur and a killer startup? Professor Shivaram Malavalli, who mentors cross-border startups between India and the US, shares his experience. Continue reading
Nigel Cameron: Time for Leaders to ‘Get’ Twitter
Published on September 17, 2012 by Liz Wilson
What’s Twitter to you? Something for customer service and marketing to worry about? Or a pathway to a different kind of knowledge sharing and learning? Nigel Cameron believes strongly in the latter. Agree or disagree? Continue reading
How to Connect With Journalists on Twitter
Published on September 10, 2012 by Liz Wilson
If you’re a PR, you need to know how to reach out to journalists on social media. Natan Edelsburg has some tips for you. Continue reading
How to Monetize Curated Content: Robin Good, Part 2
Published on September 6, 2012 by Liz Wilson
In Part 1 of his interview, Robin Good talked about how to create a revenue-earning micro-business. In Part 2, he tells us specifically how content curators can monetize their work using free online tools. Robin, … Continue reading
How to Create a Micro-business Online: Robin Good, Part 1
Published on September 3, 2012 by Liz Wilson
Do you want to start your own online micro-business? Or have you tried, but maybe it’s not going as well as you hoped? More and more of us are freelancing, creating portfolios of work rather … Continue reading
Nonprofits, You Can Make Videos! Here’s How
Published on August 27, 2012 by Liz Wilson
One way for nonprofits to stand out is to use more video in their communications. And it’s not as daunting or costly as it might seem. Take inspiration from the upcoming Lights. Camera. Help. Nonprofit Film … Continue reading
8 Questions Business Bloggers Need to Ask
Published on August 13, 2012 by Liz Wilson
If effort = success in blogging, we’d all be rockstars. That’s how I feel, anyway. The fact is, effort doesn’t mean success if you’re doing the wrong things. If your underlying purpose isn’t clear, then all … Continue reading
5 Rock Solid Foundations for Your Content Marketing
Published on August 2, 2012 by Liz Wilson
Marketing is changing dramatically and that can be confusing and overwhelming for businesses making the switch. As the balance tips towards content marketing, and away from paid advertising, there are more choices to make. How do … Continue reading
Social Influence Is All About Content
Published on July 23, 2012 by Liz Wilson
Social influence is about a lot more than Klout or Kred scores. It’s taking us into a new era of influence marketing. Could you be a citizen influencer? Continue reading
How to Crack the Twitter Code and Go Global: Part 2
Published on July 16, 2012 by Liz Wilson
Do you need to go further in leveraging Twitter for your business? Read Part 2 of our series with Keith Keller, the Twitter 4 Business expert. Continue reading
How to Make Twitter Work for Your Business: Part 1
Published on July 9, 2012 by Liz Wilson
New to Twitter and wondering what to do? Tweeting, but no one’s replying? Putting loads of effort into marketing, but no one cares? You’re definitely not alone. I don’t aspire to a large Twitter following, … Continue reading
5 Essentials for a Content Marketing Strategy
Published on June 25, 2012 by Liz Wilson
Content marketing continues to be one of the rising stars of the online marketing world. But are you following these best practices from Chad Pollitt? Continue reading
How Businesses Can Start to Be Social
Published on June 18, 2012 by Liz Wilson
R Ray Wang, Principal Analyst and CEO at Constellation Research, on business themes like the future of work, next gen customer service, and matrix commerce. Continue reading
Ann Smarty: How to be a Guest Blogging Rockstar
Published on June 11, 2012 by Liz Wilson
Thinking about a guest blogging strategy? Get the lowdown from Ann Smarty, founder of MyBlogGuest and former Editor-in-Chief of Search Engine Journal. You are best known as founder of MyBlogGuest nowadays. How is it going … Continue reading
Andy Bull: How to Get Brand Journalism Right
Published on June 4, 2012 by Liz Wilson
Want your brand to be noticed? You need brand journalism. Want an exciting job? You need brand journalism too.
Continue reading
Kristi Hines: Learn to be a Pro Freelance Writer
Published on May 28, 2012 by Liz Wilson
What makes someone a successful freelance blogger or writer? Kristi Hines gives some essential tips to get ahead of the competition Continue reading
Sahana Chattopadhyay: How to Make Business Social
Published on May 22, 2012 by Liz Wilson
Tips on communication and content curation in the enterprise from a thought-leading community manager. Continue reading
Adam Westbrook: Want to be a Digital Storyteller? Just do it
Published on May 21, 2012 by Liz Wilson
Do you want to tell digital stories that touch people? As a journalist, in marketing or education, or as a personal publishing project? I know that many people do, and that’s why I got quite … Continue reading
Cendrine Marrouat: 6 Ways to Generate Blog Traffic
Published on May 14, 2012 by Liz Wilson
Cendrine Marrouat, who authored 5 Ideas to Brand Yourself With Paper.li, is back to help you generate more traffic to your blog. She recently released The Little Big eBook on Blogging: 40 Traffic Generation Tips, … Continue reading