Guy Ruddock

PUE has become the de facto standard for measuring energy efficiency and by extension environmental impact  of modern data centres. But it’s not flawless or entirely complete. PUE is just one small measure of the environmental impact of data centres. Firstly, let’s look at some issues with PUE itself. The more loaded a data centre (towards [...] Read more

There are a number of companies, which have truly revolutionised the go-to-market approach for consumer-facing technology. Take Apple for example who made the purchase of music in its own ecosystem legal . Or Dell who redefined the office PC market by introducing customised products. Now we hope to have joined their ranks by introducing a piece [...] Read more

It’s one thing to develop a product from scratch that you know can transform the business of data centres, but it’s another dimension to be recognised in the industry for it. Some 4 years ago, our design and engineering team were determined to solve some key data centre issues that we could find no solution to [...] Read more

Data centre forecasting is not for the faint hearted. Let’s say a company decides to increase its data centre capacity. Generally you have a lot of different inputs into the decision making process; IT, facilities, Data centre operations, procurement, CIO, CFO, executive board. Each of these roles has a different focus and nobody wants to get [...] Read more