About Welcome to the Content Marketing Institute (CMI), advancing the practice of content marketing. Our goal is simple: we want to help you with the how-to of content marketing. CMI also runs Content Marketing World, the largest content marketing event in the world held 31 March - 2 April 2014 in Sydney, Australia, and September 8-11, 2014 in Cleveland Ohio. We also publish Chief Content Officer magazine 6x/yr via print or digital.