Tag Archives: best practices
How To Add A Custom News Ticker To Your Paper.li
Published on July 28, 2013 by Dorian Staten
On a second installment of a “How-to” series , Dorian Staten teaches us how to Add a Custom News Ticker to our Paper.li newspaper. Check it out! Continue reading
Crowdbrewed: crowdfunding the craft beer industry
Published on July 2, 2013 by Magda Alexandra Torres
Travis Benoit, a former Wall Street employee decided to test the waters in the crowdfunding industry by founding Crowdbrewed, a niche crowdfunding platform focused on the craft beer market. Continue reading
5 Ways (for the other 90%) to Increase Linkedin Views
Published on March 4, 2013 by Sarah Santacroce
Didn’t receive an email from Linkedin that you made their top 10% of most viewed profiles? No worries. Here are 5 full-proof tips to increase your views and user experience. Continue reading
Wrap Your Content Around Regular Events
Published on February 25, 2013 by Evren Kiefer
How do you ensure your content flows continuously? Publishing around current events, seasons and holidays are a great place to start. News organizations are masters at this. No example shines brighter than the month of … Continue reading
Valentines Every Day » Social Marketing
Published on February 11, 2013 by Steve Spicer
Brands that want to succeed online through Social Media need to send a Valentine to their audience every day of the year.
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5 Ways to Make Your Social Media Life Easier By Repurposing Existing Content
Published on January 15, 2013 by Mack Collier
Marketing Real Estate: Tips From A Pro
Published on December 3, 2012 by Liz Wilson
How do real estate firms market themselves on social media? Molly Heyen, Executive Coordinator of Chicago City Estates, has some useful tips, including using Paper.li to be noticed by power tweeters like museums and city … Continue reading
Storytelling lessons from “A Song of Ice And Fire”
Published on November 12, 2012 by Evren Kiefer
Late as I’ve come to George R.R. Martin’s ”A Song of Ice And Fire” book series, I can’t put the books down now. They’re well-written and engaging. Engagement is — of course — the paramour of social media. … Continue reading
Top 8 Social Media Plugins for Your Blog or Website
Published on October 15, 2012 by Pragati Bidkar
Is your blog or website content getting all the shares it deserves? If not, Pragati Bidkar shows you how to get some more ‘luv’ using free WordPress software. Continue reading
Whoever Tells the Best Stories Wins
Published on October 1, 2012 by Liz Wilson
There’s a difference between a story, and a story that moves people to action. Karen Dietz explains how you get to tell the second type of story by asking the right kind of questions and listening. Continue reading
Take Your Blog to the World
Published on September 24, 2012 by Liz Wilson
Renée Blodgett has been blogging for 15 years and she has much, much more than basic tips to give away. Learn from her insights how to think like a business and make your blog the center of it. Continue reading
Make Your Content More Nimble With Metadata
Published on September 13, 2012 by Evren Kiefer
Are you making the most of your metadata? Not sure? No? Get some simple tips here. Yes, we said simple. Continue reading
How to Connect With Journalists on Twitter
Published on September 10, 2012 by Liz Wilson
If you’re a PR, you need to know how to reach out to journalists on social media. Natan Edelsburg has some tips for you. Continue reading
Nonprofits, You Can Make Videos! Here’s How
Published on August 27, 2012 by Liz Wilson
One way for nonprofits to stand out is to use more video in their communications. And it’s not as daunting or costly as it might seem. Take inspiration from the upcoming Lights. Camera. Help. Nonprofit Film … Continue reading
8 Questions Business Bloggers Need to Ask
Published on August 13, 2012 by Liz Wilson
If effort = success in blogging, we’d all be rockstars. That’s how I feel, anyway. The fact is, effort doesn’t mean success if you’re doing the wrong things. If your underlying purpose isn’t clear, then all … Continue reading
5 Rock Solid Foundations for Your Content Marketing
Published on August 2, 2012 by Liz Wilson
Marketing is changing dramatically and that can be confusing and overwhelming for businesses making the switch. As the balance tips towards content marketing, and away from paid advertising, there are more choices to make. How do … Continue reading
Best Practices for Driving Traffic with Pinterest
Published on July 19, 2012 by Andre W. Klein
There is a lot that can be said about the best practices for Pinterest: pin pretty pictures, build trust before selling, etc. In this article I’ll focus purely on ways to attract visitors to your … Continue reading
How to Crack the Twitter Code and Go Global: Part 2
Published on July 16, 2012 by Liz Wilson
Do you need to go further in leveraging Twitter for your business? Read Part 2 of our series with Keith Keller, the Twitter 4 Business expert. Continue reading
Getting Started with TweetChats: the Essentials
Published on June 26, 2012 by Kelly Hungerford
You’ve probably heard of a TweetChat – but have you participated in one yet? Here’s a comprehensive guide to everything you need for a great personal or professional experience. Continue reading
5 Essentials for a Content Marketing Strategy
Published on June 25, 2012 by Liz Wilson
Content marketing continues to be one of the rising stars of the online marketing world. But are you following these best practices from Chad Pollitt? Continue reading
How Businesses Can Start to Be Social
Published on June 18, 2012 by Liz Wilson
R Ray Wang, Principal Analyst and CEO at Constellation Research, on business themes like the future of work, next gen customer service, and matrix commerce. Continue reading
Jay Frost: How Nonprofits Can Raise More Funds
Published on June 13, 2012 by Liz Wilson
Jay Frost has been living and breathing philanthropy for 25 years, most recently as President and CEO of FundraisingInfo.com. He’s also a speaker, consultant and author on philanthropy, fundraising and social media working out of … Continue reading
The SEO Benefits of Twitter: A Personal Experience
Published on June 12, 2012 by Matt Hayden
I’ve been blogging for about a decade now. For the first several years I didn’t really know what I was doing in terms of SEO. I slowly became interested in the subject, however, and used … Continue reading
Ann Smarty: How to be a Guest Blogging Rockstar
Published on June 11, 2012 by Liz Wilson
Thinking about a guest blogging strategy? Get the lowdown from Ann Smarty, founder of MyBlogGuest and former Editor-in-Chief of Search Engine Journal. You are best known as founder of MyBlogGuest nowadays. How is it going … Continue reading
3 Steps to Live Tweeting an Event
Published on June 5, 2012 by Liz Wilson
One way to get more out of conferences, webinars and other professional development events is to live tweet the highlights. Having been a newspaper reporter eons ago, I wanted to give it a try – … Continue reading
Inject Gameplay into Your Content
Published on May 30, 2012 by Evren Kiefer
Gamification is a very popular term with web product managers these days. It designates the introduction of game mechanics into seemingly unrelated products and processes. With the success of social video games such as Farmville and … Continue reading
Sahana Chattopadhyay: How to Make Business Social
Published on May 22, 2012 by Liz Wilson
Tips on communication and content curation in the enterprise from a thought-leading community manager. Continue reading
Cendrine Marrouat: 6 Ways to Generate Blog Traffic
Published on May 14, 2012 by Liz Wilson
Cendrine Marrouat, who authored 5 Ideas to Brand Yourself With Paper.li, is back to help you generate more traffic to your blog. She recently released The Little Big eBook on Blogging: 40 Traffic Generation Tips, … Continue reading
5 Ideas to Brand Yourself with Paper.li
Published on May 9, 2012 by Cendrine Marrouat
Of all the strategies and techniques I have used to increase visibility of my personal brand, content curation has been one of the most effective — and most fun to use. Content curation helps you … Continue reading
Empower Writers, Do Better
Published on April 25, 2012 by Evren Kiefer
Case studies prove being original still translates into page-views, staff satisfaction and better branding. Continue reading