Dr. Joachim Sinzig is responsible at Colt for Product Management Voice & Reselling in Europe. His team developes and manages the traditional voice services in the PSTN network as well as the modern VoIP and Unified Communication solutions based on Colt’s NGN network for business and reseller customers. With his 15 years experience in Technology, Sales and Supplier Management and a number of IT and Infrastructure projects, he developes new solutions and strategies to support the business processes of Colt’s customers.
The demand for growth amidst the current economic climate across Europe has called for cost efficiencies and streamlining within all aspects of the business portfolio. A vital blood-stream to the modern organisation competing successfully in this rapidly evolving economic landscape is a high-quality voice communication system which customer service teams and internal collaboration efforts rely on. With cost-cutting in mind, organisations are increasingly seeking out the best packages and options for an effective voice communication system. However, in a time when competition is stiff, organisations need to remember customers increasingly value quality and reliability of service, and shouldn’t look to cut corners. When times are tough, the loyalty of the customer is essential.
Beware of free voice services
A tempting, quick-fix solution is to cut expenditures to a minimum by opting for a free VoIP service. However, for the large enterprise, this could be a tragic error. Although costs are low, free voice services often suffer from a lack of flexibility, for example calls to some destination are expensive or not allowed. Furthermore, certain users can also be unreachable and cannot be accessed on given numbers. Most importantly for your customer, quality may also be compromised, with operators left struggling to hear important information.
As such, enterprises across Europe in search of good value for money shouldn’t shy away from paid-for solutions which are ultimately much more reliable. In the services sector, quality and availability are paramount to ensuring a steady inflow of capital. Quality services equal happy customers, and when compared to the potential damage which can be caused using unreliable voice services, the cost of fixed line services seem very reasonable. No organisation should be willing to risk its customer service efforts, image or efficiency.
Finding the billing option that’s right for you
The bill for fixed line calls can escalate quickly, particularly when it comes to calls made to mobile phones and international destinations. As businesses expand into and seek out new markets it’s important they are able to choose packages that cover a range of destinations, not just in Europe but across the world. This will to ensure they are getting best value-for-money and the cost of set-up in the new market is minimalised. By enabling companies to take control of their options and reduce the costs of this essential element of their business, it frees both resources and time to concentrate on their core business.
As such, customers should seek a tailored voice package solution. These are much more cost-effective than traditional packages, which usually offer ‘unlimited’ number of voice minutes, but may actually result in customers paying more for minutes they do not actually need.
Organisations should settle for billing options which offer predictable costs for voice calls, based on existing voice traffic and previous consumption, custom-made to meet exact business needs. In addition, as customers’ circumstances change, the best packages allow them to add additional packs of minutes as required, offering further flexibility and scalability.
Be efficient with your funds
It is right organisations should seek to be efficient and maximise capital, especially in times of austerity, to bring about an improvement in services, and hopefully customer retention and loyalty. In fact they could balance their own investment, or increase income. Now more than ever, businesses need to be able to rely on trusted and transparent providers seeking to help them grow and minimise costs, whilst also increasing ROI, efficiencies and quality.
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