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Tuesday, May 6, 2014
Jim Karrh
The joke years ago was that the world had become so complicated we were destined for lives with blinking "12:00" on our VCRs. Does anyone believe our world is LESS complex, now that we’re beyond VCRs?
The products and solutions of today are so complicated that they put tremendous pressure on both buyers and sellers. No buyer wants to be stuck with something that won't work--or won't work... Read More
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Tuesday, Apr 29, 2014
Jim Karrh
(Note: I published this column in 2002 in Arkansas Business. Some incorrect assumptions are unfortunately durable. Just ask Leo.)
Pardon me — do you have the time? If your watch is showing a time other than 10:10, then you're obviously not living in the world according to magazine and newspaper advertising.
The vast majority of print ads for watches and clocks show the time as 10:10 or... Read More
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Tuesday, Apr 22, 2014
Jim Karrh
“The left hand doesn’t know what the right hand is doing.”
"We just aren't on the same page." "It seems like everyone is just rolling their own." "Why can't we all sing from the same hymnal when we're out with customers?" If you hear these phrases around your organization--or even catch yourself saying them--then there is ample evidence of inconsistency in your customer... Read More
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Monday, Apr 14, 2014
Jim Karrh
La-Z-Boy sells a lot of recliners. Some of those are, um, aesthetically challenged. Need we more evidence that people like to be comfortable? I see marketing and sales as a recurring cycle of "de-comforting" and "re-comforting."
If you're on the hunt for new customers, then your biggest hurdle is likely getting that prospect to feel uncomfortable enough with their status quo to... Read More
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Tuesday, Apr 8, 2014
Jim Karrh
Most organizations aren’t that good at real-time customer conversations. You’ve likely experienced this as a consumer yourself, and you might have seen symptoms of message issues when working on a client’s blog.
It’s difficult to present a coordinated and relevant series of messaging across all channels; a number of psychological and organizational forces get in the way.... Read More
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