angularjs:-Append data into HTML the angular way

I am a newbie to angular js,I have a js background and was stuck into something:-

I want to append data into the HTML with the help of directive.

I am storing the value (ie HTML) in a string..But it is giving value..one of the is escaping string. Somehow I am not been able to implement it.

The below is my code.

woi.directive("addbuttons",['$rootScope','userAPI', function($rootScope,userAPI,$compile){
    return function(scope, element, attrs){
        element.bind("click", function(){
            scope.count++;
            //var abc= scope.loadRated(pageno);
            userAPI.topRated({userid: $rootScope.getUser().userid}, function (r, $scope, div){
                if(!$rootScope.device.isMobile && !$rootScope.device.isTablet && !$rootScope.device.isTouch ) {
                    var topRatedList = r.gettopratedhomepage.topratedprogrammelist;
                    var str='';
                    for(var i=0;i<topRatedList.length;i++)
                    {
                        str+=topRatedList[i].actualname;

                      var str="
                       <div class='thumb'>
                        <div ng-show='topRatedList[i].isrecommended==1' class='favorite-ribbon'></div>
                        <div class='player'></div>
                        <div class='image' style='background-image:url({{topRatedList[i].imagefilepath}});'>
                            <a ng-click='playVideo(topRatedList[i].programmename,$event)'  ng-show='hasVideo()' class='play' style='cursor:pointer'></a>

                            <a ng-href='#!/program/{{topRatedList[i].programmename | encodeUrl}}'  ng-show='!hasVideo()' class='noPlay' ng-click='EncodeUrlWithDash(topRatedList[i].programmename,$event,'programme',topRatedList[i].channelid,topRatedList[i].programmeid,topRatedList[i].starttime)'></a>
                        </div>

                        <span class='time' ng-show='topRatedList[i].duration'>{{topRatedList[i].duration | videoLength}}</span>

                        <div class='user-actions' ng-controller='UserController'>

                            <a live-tooltip='Add to Favorite'  ng-click='toggleFavorite(p, $event)'  class='btn btn-small btn-purple-blue' ng-class='{active:topRatedList[i].isfavorite == \'1'}">
                                <i class="icon-favorite"></i>
                            </a>

                            <a live-tooltip="Reminder Alerts"  ng-click='toggleReminder(p, $event)'  class='btn btn-small btn-purple-blue' ng-class="{active:topRatedList[i].isreminder == '1'}"  >
                                <i class="icon-reminder"></i>
                            </a>

                            <a live-tooltip='Add to Watchlist' ng-click='addToWatchlist(p, $event)'  class='btn btn-small btn-purple-blue' ng-class="{active:topRatedList[i].iswatchlist == '1'}">
                                <i class="icon-watchlist"></i>
                            </a>
                        </div>

                    </div>
                        <div class="text-wrapper">
                        <h2 multiline-overflow><a title="{{topRatedList[i].programmename}}" href="#!/program/{{topRatedList[i].programmename | encodeUrl}}" ng-click="EncodeUrlWithDash(topRatedList[i].programmename,$event,'programme',topRatedList[i].channelid,topRatedList[i].programmeid,topRatedList[i].starttime)" >{{topRatedList[i].programmename}}
                        </a></h2>

                        <p class='infoChannel' live-tooltip-single-line= "{{topRatedList[i].channeldisplayname}}"><a href="#!/channel/{{topRatedList[i].channeldisplayname | encodeUrl}}" ng-click="EncodeUrlWithDash(topRatedList[i].channeldisplayname,$event,'channel',topRatedList[i].channelid,topRatedList[i].programmeid)">{{topRatedList[i].channeldisplayname}}
                    </a></p>
                        <p class='info'>{{topRatedList[i].starttime|featuredVideoTime}}</p>

                        </div>";
                    }

                    angular.element(document.getElementById('space-for-buttons')).append($compile("<div><button class='btn btn-default' data-alert="+scope.count+">Show alert #"+scope.count+"</button></div>")(scope));
                }
            });
        });
    };
}]);

I am getting the data from the userApi,and want to put it in the Html.

I just want to know the "angular" way to do it.

Thanks