How Creative Teams Live in a Reality Show

CREATIVE IN > / :31/, oM° 4 0 S % 5 9%‘ L. / *5 brought to you by your friends at

Quirky personalities. Dramatic fireworks. _/ _%Last-minute surprises. ‘ ‘ ’ r Big-time primadonna clients. 9 _‘; ’ ‘Q l Ls :7’ . .~__ ‘ If you work on a creative team, ‘~ ~Z. .' . , ~. ; chaotic work processes can make ‘ ': you feel like you're living in a reality show. Read on to find out which show you’re starring today.

Ir/ .‘. ' | '_. ~>. ‘.‘iv; L.‘. h Without a sturdy request : management process in . :L place, keeping up with 4:7-l; »?. ‘ clients‘ changing e, ,l%_. demands can make life " hell for your team. _ . of creative leaders say that client A O behavior is their biggest challenge

. : ~ . - ’ ‘ ‘T f In ‘~ ,3 Creative teams are / busier than a bake shop lg; on Valentine's. Unfortu- nately, this output costs plenty of late nights and weekends. 85% 70% k of in-house creative of large teams do teams of 20 or less 4,000 projects or people do as many as more per year 2,000 projects per year

In the long—distance race of big creative projects, _ _ I O/ O it's easy for teams to lose 2 ; ’-' D . Si ht of the bi icture wit L = _. V, ’ of creative teams 9 _g p l-J. v‘ _, . / ,3 L are overrun on without the right tools Ii‘ .1 , , time and processes. ~‘“ . _ * ‘I, ' ' " L - V. -‘ I -V A F‘ (I': ?'3‘ / lr= ':: II°o are overrun I on budget

n V ' I V] I It .7 Z L V I ' ‘R Stymled by shaky starts and poor _ communication, creative teams begin and ' :7.» divorce projects at rates that would make " . I even The Bachelor blush. /M of all projects fail

_I I I l _ When spreadsheets and . j ' ' time-tracking tools add V‘ ‘ on extra weight, some team members resort to . deception to cover up ‘ their lack of progress. -5 0/ of team members lie to cover up failed 0 projects, mistakes, or missed deadlines

l , 1/ With priorities changing I 'I , regularly, your creative , - - ‘ . . team members take aim 7 ‘ A 1. “ / l ‘ ' at one target, only to N; * ‘ . " find that they've headed ' 'v""‘ south the next. / Do/ ,1 o say their work priorities av" i shift daily, resulting in I wasted time and _ increased stress

I Il~ When your survival comes down to politics instead of hard numbers, you know that your creative team needs to get better at gathering project data. of people dread going ‘ to work because of ‘*4'; . 4'3 office politics

Without the right processes and tools in place, creative teams run the risk of renewing this drama season after season. Thankfully, by adding a little structure and automating their work data, creative teams can get back to doing what they do best! . .~ A:

A: f|'ask° Get back to reality. Just enough structure can eliminate the drama and wasted time that's keeping your creative team from doing their best work. AtTask cloud-based Marketing Work Management provides that structure without getting in your way. so your team can get back to creating real value for their clients. Learn more at marketlng. attask. com [E '; '.; -;L; ' redzx Tn: -:¢ "WM 0-" K‘ 5°? ;". +7‘= ?”' Q E= .—n1 m Adobe

How Creative Teams Live in a Reality Show

by AtTask

on Sep 18, 2014

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