Creating Functional Art in Excel
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Creating Functional Art in Excel

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Interactive, clickable session highlighting how to apply design principles to Excel graphs to make a data story sing. Originally hosted as a brown-bag lunch presentation at JSI. For more detailed ...

Interactive, clickable session highlighting how to apply design principles to Excel graphs to make a data story sing. Originally hosted as a brown-bag lunch presentation at JSI. For more detailed resources on designing various chart types in Excel, check out Ann Emery's Excel series and slide decks http://www.slideshare.net/annkemery/presentations.

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Creating Functional Art in Excel Presentation Transcript

  • 1. MAY 14, 2014 CREATING FUNCTIONAL ART IN EXCEL AMANDA MAKULEC DATA VISUALIZATION AT JSI
  • 2. FOUR THINGS TO CONSIDER WHO ARE THE STAKEHOLDERS? WHAT INFO DO THEY NEED? HOW WILL THEY USE IT? WHY DO THEY CARE?
  • 3. BEAUTIFUL VISUALIZATIONS REQUIRE ITERATION
  • 4. START WITH A SKETCH Sketch to start… and you’ll work your way to something beautiful.
  • 5. CHOOSE A CHART TYPE THAT MEETS YOUR DATA NEEDS
  • 6. COUNT THE 5’S 5 6 6 9 5 1 6 8 1 2 6 4 1 2 2 5 7 3 9 4 3 4 8 1 9 4 9 1 5 5 8 7 3 5 6 4 2 1 5 8 7 6 4 9 2 1 9 5 1 4 9 5 6 9 5 8 5 3 6 9 2 2 5 8 7 1 3 6 3 8 5 9 6 5 4 2 7 9 5 2
  • 7. COUNT THE 5’S 5 6 6 9 5 1 6 8 1 2 6 4 1 2 2 5 7 3 9 4 3 4 8 1 9 4 9 1 5 5 8 7 3 5 6 4 2 1 5 8 7 6 4 9 2 1 9 5 1 4 9 5 6 9 5 8 5 3 6 9 2 2 5 8 7 1 3 6 3 8 5 9 6 5 4 2 7 9 5 2
  • 8. DRAW ATTENTION TO WHAT’S IMPORTANT: PREATTENTIVE ATTRIBUTES
  • 9. DRAW ATTENTION TO WHAT’S IMPORTANT: GESTALT PRINCIPLES
  • 10. COLOR | SHAPES | SIZE MAPS | SHADING
  • 11. BUILDING VISUALIZATIONS IN EXCEL
  • 12. DOWNLOAD THE DATA TO PLAY ALONG GO TO: TINYURL.COM/WORLDPOPDATA DOWNLOAD THE EXCEL SPREADSHEET AT THE LINK
  • 13. ANATOMY OF A CHART
  • 14. STEP ONE Draw some sketches & then create electronically.
  • 15. SKETCH FIRST
  • 16. LET’S START HERE
  • 17. STEP TWO Reduce the clutter
  • 18. STEP THREE Add meaningful labels.
  • 19. STEP FOUR Emphasize with color.
  • 20. STEP FIVE Add meaningful titles.
  • 21. ON CREATING TITLES State your takeaway message in the title Generic Better Best Readers have to spend precious time decoding charts with generic titles. The title gives details about what the indicators are, but does not tell a story. The title tells the story explicitly and clearly, giving your reader the message. Figure: Total Population Total Population by World Bank Country Income Classification The proportion of the global population living in middle income countries has grown over the past 50 years, now estimated at 70% of the world's population. Your title needs may change depending on your audience: scientific journals may require a different title than a web- based communications product.
  • 22. VIZ MAKEOVER
  • 23. READY FOR ROUND 2? URBANIZATION DATA VIZ ACTIVITY % of population living in an urban setting 1960 1970 1980 1990 2000 2010 East Asia & Pacific 22.4647224.84152 27.49883 33.65413 41.21955 51.6696 Europe & Central Asia 55.2119560.63047 64.68612 67.43591 68.24317 69.97876 Latin America & Caribbean 49.25997 57.0116664.25289 70.29534 75.44325 78.79903 Middle East & North Africa 34.98355 42.821349.55351 54.84566 58.64444 62.58201 Sub-Saharan Africa 14.7485419.33165 23.62453 27.90688 31.99966 35.93099 South Asia 16.72588 18.6511222.32985 25.02435 27.33532 30.60301 East Asia & Pacific (developing only) 16.9152418.77601 21.335728.15679 36.64623 47.5415 Europe & Central Asia (developing only) 39.1543645.88226 51.18321 56.77231 57.55644 59.49709 Latin America & Caribbean (developing only) 48.3857256.26412 63.68319 69.93737 75.05648 78.45927 Middle East & North Africa (developing only) 33.9218441.15169 46.94968 51.67239 55.54996 58.98237 Sub-Saharan Africa (developing only) 14.7365919.32403 23.62208 27.90184 31.99435 35.92825
  • 24. DESIGN RESOURCES & TOOLS
  • 25. BOOKS PEOPLE TO READ Stephen Few Show Me the Numbers Edward Tufte The Visual Display of Quantitative Information Alberto Cairo The Functional Art: An Introduction to Information Graphics Cole Nussbaumer Storytelling withdata.com
  • 26. TOOLS COLOR-HEX COLOR ORACLE COLOR BREWER Simple tool for picking palettes Originally for maps Simulates color blindness Great for checking your viz Technical info on color models Generates CSS codes
  • 27. QUESTIONS?