There’s no denying that companies want the best and brightest working for them — but in an increasingly competitive world, the fight for top candidates only continues to grow (check out just a few of Google’s perks aimed at attracting and retaining talent).
Regardless of whether you’re a giant tech … Read More..
By Glenn Leibowitz
Earlier this year, I wrote a post on LinkedIn about one of my favorite writing mentors, William Zinsser. My intention was to pull together some of the lessons I had learned from his classic bestselling book, “On Writing Well”, which I read a decade ago.
While … Read More..
As a B2B marketing professional, I understand the challenges of connecting with the often-elusive B2B buyers. With so many digital marketing channels available for marketing professionals, developing an online presence can be overwhelming.
I want to give you some creative solutions to help you overcome some of the challenges of … Read More..
Salesforce’s annual software conference, Dreamforce, took San Francisco by storm this week. The conference saw 160,000 attendees and 1,600 keynotes and sessions, including those ranging from Microsoft CEO Satya Nadella and Hawn Foundation Founder Goldie Hawn to Cisco CEO Chuck Robbins and Academy Award winner Patricia Arquette.
So what … Read More..
By Trevor Currie
You’re a smart, experienced professional with a depth of expertise and a range of experience that is exhaustive and the envy of those around you. So when you’re asked to speak at a conference or to share your knowledge with a group of colleagues or clients, you … Read More..
By now, most of us have heard how crucial storytelling is to a presentation. But it’s not always the easiest thing to do: Which story do you choose to illustrate your message, and what parts do you leave out? What’s the best way to deliver the story once you’ve chosen … Read More..
Two of the biggest conferences for marketers — Content Marketing World and Hubspot’s Inbound 2015 — took place this week, with no shortage of headlines (and tweets!). CMWorld boasted guests such as actor John Cleese, author Kristina Halvorson, and content marketing expert Jay Baer, while Inbound’s speakers included author … Read More..
Salesforce’s annual Dreamforce conference just keeps getting bigger and bigger: CEOs like Satya Nadella (Microsoft), Susan Wojcicki (YouTube), Travis Kalanick (Uber) and Chuck Robbins (Cisco) will converge with celebrities such as Goldie Hawn, Jessica Alba and Donna Karan to keynote the San Francisco software conference next week, which is expected … Read More..