AWS Webcast - What's New with Amazon Elastic Transcoder

1. What’s New With Amazon ElasticTranscoder?David Sayed, Principal Product ManagerAmazon Web Services

2. Agenda• What is Amazon Elastic Transcoder?• Why use Amazon Elastic Transcoder?• Key features• New features• Resources• Q&A

3. Amazon Elastic Transcoder• Easy-to-use– Management console– API and SDKs– Pre-defined transcoding presets• Scalable– Designed from the outset to scale– Transcoding Pipelines for paralleltranscoding• Cost Effective– No minimums, no commitments– Simple per minute pricing• Managed– Codecs, processing and licensingbaked into service offering

4. Why Customers Use Amazon Elastic Transcoder• No need to manage volume– Increasing amount of content• No need to build worry about peaks– Building for peak is uneconomical• No need to manage format support– Increasing number of output formats anddevices

5. “It’s amazing. It really is simple and really works quickly and well.”James Morton-Haworth, Co-founderGRAMAFILM

6. “I’m happy with the service and glad it was available since it made iteasy for me to satisfy our transcoding requirements. I am alwaysskeptical of a new service but this one ran flawlessly.”David Conrad, Application ArchitectElsevier

7. Amazon Elastic Transcoder Key Features• Transcoding Pipelines– Organize jobs– Parallel transcoding• Transcoding Presets– Pre-defined presets for popular outputformats– Custom presets• Monitoring and Management– Status via console and API• Notifications– Progressing, Completed, Warning, Error• Formats– H.264/AAC/MP4, H.264/AAC/MPEG-2TS, WebM output– Output HLS segmented filesets– Common input formats• Available in multiple regions• Console and API with SDKs for Java,.NET, Node.js, PHP, Python and Ruby.

8. Block DiagramAmazon S3Input BucketAmazon S3Input BucketAmazon S3Output BucketAmazon S3Output BucketAmazon S3Output BucketTranscoding Pipeline 1Transcoding Pipeline 2Transcoding Pipeline 4Kindle Fire HD720p CustomInside a Transcoding PipelineTranscoding Job n Transcoding Job 2 Transcoding Job 1

9. Pricing• Per minute pricing with no commitment• SD is half of HD (SD is $0.015/minute in US East and US West Oregon)• Free tier of 20 SD/10 HD minutes/month• Forgiveness for failed jobs• No data transfer charges (within a region)Amazon ConfidentialContent TypeUS East(N. Virginia)US West (Oregon)US West(N. California)EU (Ireland)Asia Pacific(Singapore)Asia Pacific (Japan)SD/minute $0.015 $0.015 $0.017 $0.017 $0.017 $0.018HD/minute $0.030 $0.030 $0.034 $0.034 $0.034 $0.036

10. New Amazon Elastic Transcoder Features1. HTTP Live Streaming (HLS) support2. WebM support3. MPEG-2 TS output container support4. Multiple outputs per job5. Automatic video bit rate optimization6. Enhanced aspect ratio and sizingpolicies7. Integration with Amazon S3permissions and storage options8. Video duration in transcoding jobinformation

12. Two Ways To Access Amazon Elastic TranscoderAWS Management Console AWS API

13. Demonstration

14. I Showed You1. How to create a transcoding pipeline with publicly accessible files…2. Creating multiple outputs per job…3. With each output containing a an MPEG-2 TS file…4. And creating an M3U8 playlist for playback via HLS.

17. Demonstration

18. I Showed You1. Creating a WebM preset…2. With new aspect ratio policies…3. Creating an MP4 preset with automatic bit rate optimization.

19. But I Want My Video To Play On Everything!

20. But I Want My Video To Play On Everything!The problem:Different formats, sizes, resolutions, bit rates, codec parameters,protocol support, etc…Just for registrants for this webcast:58% use Chrome…19% use Firefox…11% use Safari…9% use Internet Explorer…2% use something else.

21. But I Want My Video To Play On Everything!The problem:Different formats, sizes, resolutions, bit rates, codec parameters,protocol support, etc…Just for registrants for this webcast:58% use Chrome… but 7 different versions19% use Firefox… but 6 different versions, one of which plays H.26411% use Safari… but 4 different versions9% use Internet Explorer… but 3 different versions2% use something else.

22. But I Want My Video To Play On Everything!The problem:Different formats, sizes, resolutions, bit rates, codec parameters,protocol support, etc…Just for registrants for this webcast:58% use Windows…36% use Macintosh…3% use iOS…2% use Android.

23. But I Want My Video To Play On Everything!The problem:Different formats, sizes, resolutions, bit rates, codec parameters,protocol support, etc…Just for registrants for this webcast:58% use Windows… Windows XP, Vista, 7 and 836% use Macintosh… Mac OS 10.6, 10.7 and 10.83% use iOS… iOS 6.1.2, 6.1.3 and 6.1.42% use Android… Android 4.1 and 4.2

24. A Solution…Amazon ElasticTranscoderSource MediaWebMMP4400k .TS1M .TS2M .TSHLS Fileset.M3U8…

25. Demonstration

26. I Showed You1. Creating outputs for multiple devices/browsers…2. Video duration in the transcoding job information.

27. Amazon Elastic Transcoder Resources• Try it! https://console.aws.amazon.com/elastictranscoder• Read more about the features: http://aws.amazon.com/elastictranscoder/• Read the FAQ: http://aws.amazon.com/elastictranscoder/faqs/• See the pricing: http://aws.amazon.com/elastictranscoder/pricing/• Read the documentation:http://docs.aws.amazon.com/elastictranscoder/latest/developerguide• Visit the AWS Discussion Forums:https://forums.aws.amazon.com/forumfilter.jspa?forumID=147

28. Thank You For Your Time… Any Questions?www.elastictranscoder.com