How to format JSON return value in nice HTML with ASP.NET web api?

This is my first time using MVC Web Api 2 and I've managed to have my web application retrieve the data I need in JSON format from a 2nd web application on a separate domain.

My API controller looks like this:

private IQueryable<ArticleDTO> MapArticles()
{
    return from p in db.Articles.Include("Tags")
           select new ArticleDTO() {    
           ArticleID=p.ArticleID,
           Title = p.Title,
           Subheading = p.Subheading,
           DatePublished = p.DatePublished,
           Body = p.Body,
           Tags = Tags.Select(t => new TagDTO {
               Name = t.Name
           })
};
}

public IEnumerable<ArticleDTO> GetArticles()
{
    return MapArticles().AsEnumerable();
}

And my client side end point looks like this (mainly for testing):

$(document).ready(function () {
    // Send an AJAX request
    $.getJSON(uri)
        .done(function (data) {

            $.each(data, function (key, item) {

                $('<li>', { text: formatItem(item) }).appendTo($('#articles'));
            });
        });
});

function formatItem(item) {
    return item.Title;
}

My problems is that I'm trying to format the resulting JSON in CSS/html - if I get the data directly from the database, instead of via the API, the Razor view looks like this:

<div class="col-md-8">
    <h3>
        @Html.ActionLink(@item.Title, "ArticlesDetail", "Home", new { id = item.ArticleID }, null)
    </h3>
    <span class="sidebardate">@item.Date.ToLongDateString()</span><br />
    @if (item.Tags != null && item.Tags.Count > 0)
    {
        <span class="sidebarabstract ArticleTags">
            <strong>Tags:</strong>
            @Html.Raw(string.Join(", ", from category in item.Tags select string.Format("<span><a href='/Article/Category/{0}'>{1}</a></span>", category.Name, category.Name)))
        </span>
    }
    <div class="Articlesbodytext">
        <p>@item.Abstract </p>
    </div>
</div>

How do I format my JSON result to match this format? Am I going down the wrong path, should I be using an RSS feed instead on an API call?

Thanks for your help!