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Tips, trends, and industry thoughts for app & game developers building businesses on Google Play.
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Optimizing Android app experiences for Chrome OS
Optimizing Android app experiences for Chrome OS
Posted by the Chrome OS team
Google Play Apps & Games Team
Sep 9
An experiment with app rewards
An experiment with app rewards
Discover how app rewards helped Files grow its users
Megan Li
Sep 5
Winning in emerging markets
Winning in emerging markets
Developers unlock the next opportunities of growth
Google Play Apps & Games Team
Aug 15
Strategies for effectively monetizing genre mashing titles
Strategies for effectively monetizing genre mashing titles
New monetization trends to diversify your games revenue — Post 5 of 6
Serena Shih
Aug 1
Bridging the Gap: Games approaches to engagement & monetization
Bridging the Gap: Games approaches to engagement & monetization
This is the part of our article and webinar series on optimizing your app for meaningful engagement and sustainable growth. Each part of…
Alyssa Perez
Jul 23
Putting back users to the forefront: sustainable engagement tips from behavioral science
Putting back users to the forefront: sustainable engagement tips from behavioral science
By Evelyn Gosnell
Irrational Labs
Jul 3
16 reasons to publish your apps and games with the Android App Bundle
16 reasons to publish your apps and games with the Android App Bundle
Why you should switch to Android’s official publishing format
Dom Elliott
Jun 24
Going back to the freemium model
Going back to the freemium model
Part 4 of 5 — New monetization trends to diversify your games revenue
Adi Haddad
Jun 19
How to Scale the Happiness of Your Users:
How to Scale the Happiness of Your Users:
Lessons on long-term engagement from MyFitnessPal
Mauricio
Jun 17
Driving inclusivity and belonging in gaming
Driving inclusivity and belonging in gaming
Principles for developers on how to make games relevant to more players
Zuzanna Dzieciątkowska
May 29
Diversify your mobile games’ revenue with rewarded ads
Diversify your mobile games’ revenue with rewarded ads
Part 3 of 5 — New monetization trends to diversify your games revenue
Moonlit Beshimov
May 17
Flutter and Chrome OS: Better Together
Flutter and Chrome OS: Better Together
Posted by the Flutter and Chrome OS teams
Google Play Apps & Games Team
May 10
GDC 2019 recap: Optimizing Android games for larger screens & foldables
GDC 2019 recap: Optimizing Android games for larger screens & foldables
As improved mobile hardware enables more immersive graphics and gameplay, developers can reach a wider audience of highly engaged gamers by
Google Play Apps & Games Team
May 2
Help players discover your game with Google Play Instant
Help players discover your game with Google Play Instant
Learn about new tools and resources to build your instant game experience.
Benjamin Frenkel
Mar 18
Understanding the full value of influencer marketing for games
Understanding the full value of influencer marketing for games
Discover insights into measuring influencers on YouTube and find out about the untracked majority
Tobias Knoke
Mar 11
Signs and signals of sub-optimal monetization
Signs and signals of sub-optimal monetization
Identifying patterns in your data that help identify opportunities to grow your business
Adam Carpenter
Feb 21
Grow your games’ revenue with subscriptions
Grow your games’ revenue with subscriptions
New monetization trends to diversify your games revenue - Post 2 of 5
Moonlit Beshimov
Feb 15
New monetization trends to diversify your games revenue
New monetization trends to diversify your games revenue
Post 1 of 5 — Rethinking your game monetization strategy
Adi Haddad
Feb 7
Creating an instant game with Google Play Instant and Unity
Creating an instant game with Google Play Instant and Unity
By Andrew Giugliano (Developer Advocate) and Benjamin Frenkel (Product Manager)
Andrew Giugliano
Jan 17
10 tips to optimize app engagement
10 tips to optimize app engagement
Discover insights and hear how other developers have optimized engagement to successfully retain users in the long-term.
Jeni Miles
Jan 9
Your first success: a burden or a new opportunity?
Your first success: a burden or a new opportunity?
Discover the different strategies to manage your old game titles
Ignacio Monereo
Dec 19, 2018
The season of (subscriptions) gifting
The season of (subscriptions) gifting
How to keep your subscribers engaged using Firebase Dynamic Links, and reward them for giving.
Sam Tolomei
Dec 7, 2018
Why your app should be optimized for all screens
Why your app should be optimized for all screens
See how Gameloft, Evernote and Slack, and 1Password have optimized for Chrome OS
Natalia Gvak
Oct 29, 2018
A new publishing format for the future of Android
A new publishing format for the future of Android
The Android App Bundle is a better way to package your app
Dom Elliott
Oct 18, 2018
Outsourcing app development: Working effectively
Outsourcing app development: Working effectively
Part 3 of 3: From the kickoff briefing to figuring out where everyone is going to work, communication is key to successful app development.
Rupert Whitehead
Oct 1, 2018
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