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Tips, trends, and industry thoughts for app & game developers building businesses on Google Play.

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  • Optimizing Android app experiences for Chrome OS

    Optimizing Android app experiences for Chrome OS

    Posted by the Chrome OS team
    Go to the profile of Google Play Apps & Games Team
    Google Play Apps & Games Team
    Sep 9
    An experiment with app rewards

    An experiment with app rewards

    Discover how app rewards helped Files grow its users
    Go to the profile of Megan Li
    Megan Li
    Sep 5
    Winning in emerging markets

    Winning in emerging markets

    Developers unlock the next opportunities of growth
    Go to the profile of Google Play Apps & Games Team
    Google Play Apps & Games Team
    Aug 15
    Strategies for effectively monetizing genre mashing titles

    Strategies for effectively monetizing genre mashing titles

    New monetization trends to diversify your games revenue — Post 5 of 6
    Go to the profile of Serena Shih
    Serena Shih
    Aug 1
    Bridging the Gap: Games approaches to engagement & monetization

    Bridging the Gap: Games approaches to engagement & monetization

    This is the part of our article and webinar series on optimizing your app for meaningful engagement and sustainable growth. Each part of…
    Go to the profile of Alyssa Perez
    Alyssa Perez
    Jul 23
    Putting back users to the forefront: sustainable engagement tips from behavioral science

    Putting back users to the forefront: sustainable engagement tips from behavioral science

    By Evelyn Gosnell
    Go to the profile of Irrational Labs
    Irrational Labs
    Jul 3
    16 reasons to publish your apps and games with the Android App Bundle

    16 reasons to publish your apps and games with the Android App Bundle

    Why you should switch to Android’s official publishing format
    Go to the profile of Dom Elliott
    Dom Elliott
    Jun 24
    Going back to the freemium model

    Going back to the freemium model

    Part 4 of 5 — New monetization trends to diversify your games revenue
    Go to the profile of Adi Haddad
    Adi Haddad
    Jun 19
    How to Scale the Happiness of Your Users:

    How to Scale the Happiness of Your Users:

    Lessons on long-term engagement from MyFitnessPal
    Go to the profile of Mauricio
    Mauricio
    Jun 17
    Driving inclusivity and belonging in gaming

    Driving inclusivity and belonging in gaming

    Principles for developers on how to make games relevant to more players
    Go to the profile of Zuzanna Dzieciątkowska
    Zuzanna Dzieciątkowska
    May 29
    Diversify your mobile games’ revenue with rewarded ads

    Diversify your mobile games’ revenue with rewarded ads

    Part 3 of 5 — New monetization trends to diversify your games revenue
    Go to the profile of Moonlit Beshimov
    Moonlit Beshimov
    May 17
    Flutter and Chrome OS: Better Together

    Flutter and Chrome OS: Better Together

    Posted by the Flutter and Chrome OS teams
    Go to the profile of Google Play Apps & Games Team
    Google Play Apps & Games Team
    May 10
    GDC 2019 recap: Optimizing Android games for larger screens & foldables

    GDC 2019 recap: Optimizing Android games for larger screens & foldables

    As improved mobile hardware enables more immersive graphics and gameplay, developers can reach a wider audience of highly engaged gamers by
    Go to the profile of Google Play Apps & Games Team
    Google Play Apps & Games Team
    May 2
    Help players discover your game with Google Play Instant

    Help players discover your game with Google Play Instant

    Learn about new tools and resources to build your instant game experience.
    Go to the profile of Benjamin Frenkel
    Benjamin Frenkel
    Mar 18
    Understanding the full value of influencer marketing for games

    Understanding the full value of influencer marketing for games

    Discover insights into measuring influencers on YouTube and find out about the untracked majority
    Go to the profile of Tobias Knoke
    Tobias Knoke
    Mar 11
    Signs and signals of sub-optimal monetization

    Signs and signals of sub-optimal monetization

    Identifying patterns in your data that help identify opportunities to grow your business
    Go to the profile of Adam Carpenter
    Adam Carpenter
    Feb 21
    Grow your games’ revenue with subscriptions

    Grow your games’ revenue with subscriptions

    New monetization trends to diversify your games revenue - Post 2 of 5
    Go to the profile of Moonlit Beshimov
    Moonlit Beshimov
    Feb 15
    New monetization trends to diversify your games revenue

    New monetization trends to diversify your games revenue

    Post 1 of 5 — Rethinking your game monetization strategy
    Go to the profile of Adi Haddad
    Adi Haddad
    Feb 7
    Creating an instant game with Google Play Instant and Unity

    Creating an instant game with Google Play Instant and Unity

    By Andrew Giugliano (Developer Advocate) and Benjamin Frenkel (Product Manager)
    Go to the profile of Andrew Giugliano
    Andrew Giugliano
    Jan 17
    10 tips to optimize app engagement

    10 tips to optimize app engagement

    Discover insights and hear how other developers have optimized engagement to successfully retain users in the long-term.
    Go to the profile of Jeni Miles
    Jeni Miles
    Jan 9
    Your first success: a burden or a new opportunity?

    Your first success: a burden or a new opportunity?

    Discover the different strategies to manage your old game titles
    Go to the profile of Ignacio Monereo
    Ignacio Monereo
    Dec 19, 2018
    The season of (subscriptions) gifting

    The season of (subscriptions) gifting

    How to keep your subscribers engaged using Firebase Dynamic Links, and reward them for giving.
    Go to the profile of Sam Tolomei
    Sam Tolomei
    Dec 7, 2018
    Why your app should be optimized for all screens

    Why your app should be optimized for all screens

    See how Gameloft, Evernote and Slack, and 1Password have optimized for Chrome OS
    Go to the profile of Natalia Gvak
    Natalia Gvak
    Oct 29, 2018
    A new publishing format for the future of Android

    A new publishing format for the future of Android

    The Android App Bundle is a better way to package your app
    Go to the profile of Dom Elliott
    Dom Elliott
    Oct 18, 2018
    Outsourcing app development: Working effectively

    Outsourcing app development: Working effectively

    Part 3 of 3: From the kickoff briefing to figuring out where everyone is going to work, communication is key to successful app development.
    Go to the profile of Rupert Whitehead
    Rupert Whitehead
    Oct 1, 2018
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