OroCRM - an open-source Customer Relationship Management application.

An implementation of the shifted-beta-geometric (sBG) model from Fader and Hardie's "How to Project Customer Retention" (2006)

Retainful Website

Abandoned Cart Recovery Email and Next Order Coupon Plugin for WooCommerce. Easily recover abandoned carts with a single click and drive repeat purchases with Retainful

Assessed brand loyalty patterns and price elasticity metrics to provide insights for brand’s market growth. Recommended strategies for the top 3 brands based on competitor analysis, customer profiling and customer retention through RFM analysis and multinomial logit.

🎨 Prototype for the easy-to-use web applications to build up customer retention.

Customer Churn Analysis

Creation of a MultiLayer Perceptron using Back Propagation Algorithm. It was trained to efficiently classify the data into two sets:exit and stay. This was able to predict whether a customer might stay with the bank or leave it in future.