You're visiting our United States website.

Based on your location, we recommend you check out this version of the page instead:

Insights. Ideas. Inspiration.

Take your marketing further with Google. Think with Google.

A white woman uses social media on her phone; a nonbinary person of color reads an article on their tablet; and a Black woman shops on her laptop.

Feature of the week

Study: When it comes to privacy, customers and marketers want the same things

Digital privacy is on everyone’s mind. Your brand can do more to earn people’s trust while making great experiences for your customers. Dig into our new research with BCG to find out how.

Consumer Insights

Global Article
A Google Search bar and, in block letters: 2021 Year in Search
Article

Explore the top trends of 2021 according to Google Search

Video
Year in Search. The Insights Jam: New year, new me. Featuring the Google Ads Research and Insights team’s Ashley Wells, Nina Taniguchi, Daniel Trovato, and Casey Fictum
Video

How are people changing priorities in the new year?

Watch now
Global Article
People from around the world watch and engage with YouTube on a variety of devices.
Article

What year-end YouTube trends say about where we are and where we’re headed

Article
A woman rates her online shopping experience as positive using a set of sliders.
Article

How the best companies in the world are reinventing their customer experience

Marketing Strategies & Innovations

Global Article
A Black woman with curly hair tied up in a wrap interacts with a larger-than-life gear wheel, which surfaces matches for her search interests and reveals the shopping latest trends.
Article

What 2021 Search trends mean for your digital strategy

Global Report
A white woman with short, spiky hair safely uses her mobile phone to use apps, use social media, and make purchases.
Report

The all-new marketer’s playbook for delivering performance and privacy

United States Article
A woman of color with long, dark hair sits on a sofa and streams connected TV, video games, and online music services to her home television.
Article

Full stream ahead: Why TV’s shift to digital is an opportunity brands can’t miss

United States Article
A black YouTube Play button tracks along a flywheel against a gold and black grid background with white graffit-inspired stripes.
Article

The Think with Google YouTube channel: Expert tutorials, consumer insights, and industry perspectives

Article
Kevin Murakami, Director, Global Performance Media at Google
Article

Explore how you can reach your marketing objectives on the new Advertising Solutions Center

United States Article
A bearded white person sits in their wheelchair, reading Think with Google on a mobile device.
Article

Think with Google’s 10 most-read articles of 2021

Video
Make Privacy a Priority with host Nacia Walsh and Jaylen Baca, Global Product Lead at Google
Video

Why value and trust matter for data privacy

Watch now
United States Perspective
A Black woman with long locs sits cross-legged on the floor at a lap desk and shops for a car from her laptop.
Perspective

How Carvana reimagined the automotive customer experience

In-Depth Reading

Inclusive Marketing

Perspectives, insights, and resources for expanding diversity, equity, and inclusion in our work and beyond.

39 Articles

Mobile Strategies

Understand how mobile speed affects your bottom line, get advice from industry leaders, and learn how to build stronger mobile.

5 Articles

Marketing on YouTube

Dig into new consumer trends, explore YouTube ad effectiveness research, and learn how brands are innovating with online video marketing.

22 Articles

Lessons From the Pandemic

Strategic insights, tools, and other resources to help you navigate uncertainty.

63 Articles

Tools

  • Test My Site

    Test your mobile site speed and deliver a better experience.

    Open
    TestMySite.png Thumbnail

  • Find My Audience

    Go beyond demographics to find who matters most to your business.

    Open
    A flashlight emits a red beam that hovers over people icons in shades of white, black and gray.

  • Rising Retail Categories

    Use this interactive tool to understand fast-rising retail categories in Google Search.

    Open
    Rising Retail Categories

  • Grow My Store

    Assess your retail website’s customer experience—and improve it.

    Open
    An array of icons represent a shopping basket, mobile phone showing a yellow t-shirt, and a line graph.
See all tools