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Functionality Natural Language Processing & Conversation | Sentiment Analysis | IDOL Eduction
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Real-Time Sentiment Analysis

By analyzing the structures and meaning of language, IDOL determines the positive and negative characteristics of each piece of information and creates relevant classification systems. IDOL can determine the degree to which a sentiment is positive, negative or neutral for the entire content or a segment of the content. In addition, administrators can apply multiple tagging functions and specific threshold cut-offs to determine the sensitivity of sentiment analysis.

Autonomy Reputation Analysis

IDOL enables organizations to actively manage and protect their corporate reputations by monitoring the spiraling amount of user generated content on the Internet, as well as all forms of traditional media such as the national press and trade publications. Reputation analysis extracts meaning from these articles and conversations and automatically performs detailed statistical analysis to identify emerging trends and their implications for the reputations of people, companies and products. Reputation analysis aids strategic communications programs across the spectrum of traditional and new media, including newspapers, television, blogs, forums, message boards, social networks and online communities. IDOL has no problem understanding slang, industry-specific words, sarcasm or variants in spelling and can also adapt to the dynamic nature of language. Automatic, in-depth analysis can then form the basis of a proactive response, ensuring that the enterprise does not ignore a new and increasingly powerful soap box.

An automatic response engine such as the IDOL Answer module can be used to answer specific communications and promote corporate messaging. By using reputation analysis to monitor exactly what has been said about a new product launch over a protracted period of time, for example, the technology can measure the success of launch activities and determine whether or not a specific product improvement is needed. This helps not only to protect the company's brand and reputation but actually influences strategic investment in the product and reduces costs. Reputation analysis is also legally attestable and can support litigation where unfounded, defamatory comments made by rogue journalists or competitors negatively influence the company's reputation.

Key Benefits

Increase customer retention rates
Help companies keep on top of issues and respond to trends impacting on business
Adjust and optimize communication strategies
Identify those voices and publications influencing customers and competitors
Protect revenue, lower operational costs and mitigate risk
Receive early warnings of market developments
Guide strategic product development
Preserve consumer, supplier and partner confidence

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Functionality Natural Language Processing & Conversation | Sentiment Analysis | IDOL Eduction
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